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Members of Devo and the cd of ad shop Mother discussed fans’ involvement in the band’s recently released album Something for Everybody.

Leading managers and publishers reveal how a music synch can help drive sales.

IRVINE, Calif. /Advertising Industry Newswire/ — Loan Score Decisioning Systems, an enterprise-class pricing automated underwriting solution provider, announced that its SVP of marketing has been named to National Mortgage Professional magazine’s Top 40 Most Influential Mortgage Professionals Under 40 list. Loan-Score’s Joe Bowerbank is recognized for his industry contributions to evangelize, market and drive the use of leading-edge technology among lending institutions. National Mortgage Professional cites individuals who make the list as being executives who continue to forge forward, lead by example, set the bar high for education, professionalism and excellence in the mortgage industry.

“It is an honor to be recognized as an individual who strives to make a difference in our industry at a young age,” said Joe Bowerbank, senior vice president of marketing and strategic alliances at Loan-Score. “My entire career has been spent driving the adoption of technology to automate business processes and operate organizations efficiently. I am fortunate in that I am very passionate about what I do and am always excited to spearhead the drive of technology solutions. More than anything, I thank my mentors and peers for their coaching and continued support. I feel privileged that the magazine has acknowledged my past and continuing efforts.”

Bowerbank, who has more than 15 years of marketing, communications, branding and strategy experience, has built a market presence for several technology companies into recognizable industry names with strong brands, most recently at Loan-Score Decisioning Systems. Before Loan-Score, Bowerbank held the position of vice president of marketing at Portellus Inc., one of the industry’s fastest growing LOS and AUS vendors in recent years. Prior to that, he headed the marketing strategy at AUS vendor Commerce Velocity Inc. Bowerbank has also consulted numerous companies to guide their strategic marketing and communications direction.

About Loan-Score:
Founded in 2000 and headquartered in Irvine, California, Loan-Score Decisioning Systems offers clients a full suite of decisioning solutions to satisfy their individual needs from small, medium and large production and servicing organizations. The modular suite includes a product & pricing engine (PPE), automated underwriting system (AUS), portfolio analysis engine (PAE), channel focused point-of-sale (POS) Web portals, a system-to-system integration bridge and more.

Loan-Score maintains a comprehensive, up-to-date library of investor guidelines and pricing to ensure eligibility is met and market conditions are adjusted to deliver precision-based underwriting that results in fundable and saleable loans. Our solutions are engineered to deliver swift, cost-effective implementations that integrate with existing LOSs. Clients can choose between software-as-a-service (SaaS) and self-hosted technology models.

For more information, visit www.loan-score.com or call 949-450-0102.

It’s not hard to engage people when you’re using promotional products. Armed with some specific marketing goals and a good idea of who your audience is, tangible promo items can easily make a bigger impact than traditional marketing mediums (I’m looking at you, TV and print!).

What really impresses me is when companies take a common promotional product and find a way to put a unique spin on it. Here’s a great example from Lipton. To promote their new green tea, they took a traditional custom shopping bag – a pretty basic product – and turned it into something that has people doing double-takes when they see them on the street!

So, when Michele asked me to write a guest blog post I was honored, but perplexed. Basically, because many of you reading this have absolutely no idea who I am. I’m just some marketing jabroni. If you attended the most recent Counselor Awards, I was the guy in the kitchen making sure the winners didn’t [...]