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IHG Loyalists Key in Developing New Credit Card
Jul 13th
Chase Card Services and the InterContinental Hotels Group have taken direct feedback from their frequent travelers and used that information to design a new credit card product, the Priority Club Select Visa Card
Celebrating Chicago
Jul 13th
We’re off to a great start at our show in Chicago, which continues through Thursday at McCormick Place. ASI’s vice-chairman, Matthew Cohn, hit the ground running this morning with an educational seminar for newcomers.
The advice he gave to more than 100 people attending the session – “How to Get the Most Out of Your Trade [...]
It’s all in the Packaging
Jul 13th
Jay Deutsch, CEO and co-founder of BDA offers some tips on packaging to make sure what’s inside will be fully appreciated
World Cup Apparel: Weighted Brazillian Shirt
Jul 13th
| Check out this creative guerrilla campaign from Centauro, the largest sporting goods retail chain in Brazil. To boost sales of team Brazil’s iconic yellow football jersey during the World Cup, the store created a promotion based on “the weight of the shirt” – a phrase used by many Brazilians to express the celebrated history of the team and its 5 world championship victories.
For this campaign, Centauro sourced custom clothes hangers with a special 2 kg (4.5 lbs) weight attached to them. When customers picked up the jersey on the hanger, they were surprised to find that “the weight of the shirt” was no longer just a catchphrase! Centauro ran this promotion in 120 stores and reported a 15% increase in sales of custom sports apparel during the 2-week campaign. |
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Staples Makes School Backpack Cause More Engaging than Ever
Jul 13th
For the third version of its annual “Give-Back Pack” campaign to provide school supplies for impoverished students, office-stationery retailer Staples has tripled the star power by integrating
Activision Blizzard Taps Deutsch/LA’s Hirshberg
Jul 13th
Deutsch/LA’s Eric Hirshberg is leaving the agency fold to become worldwide CEO of Activision Publishing, Activision Blizzard said today.
Page & Tuttle to Carry Jockey Collections
Jul 12th
Page & Tuttle Corporate, Hopkins, Minn., a division of River
Pragotrade Re-Brands Company: Weston Products LLC Introduced with Emphasis on Growing Successful Weston Product Lines
Jul 9th
CLEVELAND, Ohio /Advertising Industry Newswire/ — Pragotrade LLC, a leading supplier of specialized food processing equipment, announced this week it has changed its name to Weston Products LLC. The new company name establishes a clearer association with the company’s main product line brand. Weston Products’ CEO, Michael Caspar, stated “Changing the company name to Weston Products better aligns the company’s identity to its key brand and will allow us to build stronger brand recognition in the marketplace. The Weston brand has been enjoying a great deal of success over the past 18 months and we want to stay focused on that growth.”
Pragotrade was founded in 1997 as a sourcing company that provides specialized food service equipment to consumers through major retail chains. In 2003 the company launched the Weston brand to widen its presence in the retail market. The Company is an independently operated private company and was purchased in 2009 by brothers-in-law Jason Berry and Michael Caspar, both of Hudson, OH.
About Weston Products:
Weston brings the right stuff home for foodies, home gourmets, hunters and do-it-yourselfers, including kitchen products for processing, preparing and preserving. We also feature the exclusive Roma line of culinary products with a hint of Italian style.
For hunters who value processing their own wild game meat, or for home gardeners and home cooks who appreciate the value of good nutrition and taste of homemade, Weston products can help you take a healthy, “back to basics” approach to your meal planning and preparation. Our entire line of quality houseware and meat processing equipment deliver unique, highly specialized tools for every step in the home food chain: Process, Prepare and Preserve. Get the right equipment to turn your game, your harvest or your bulk purchases into good nutrition, good value and good eats.
For more information, please visit www.westonproducts.com .
Copyright © 2010 Advertising Industry Newswire(TM). A unit of Neotrope® – all rights reserved. For Licensing Information, contact legal@advertisingindustrynewswire.com
Part of the NEOTROPE®.News Network.
Fresh Air Promo!
Jul 9th
Your need to refresh the air in your car? With the heat, it smells more like you forgot a pair of old dirty socks under your seat??
Don’t worry we have the ideal promotional product to make your car a fresh and pleasant place!!
The FRESHBALL : a promotional car air-freshener that will diffuse a high quality perfume and display the logo and the colors of your company!
This promotional air freshener is declined in two models:
The CLIPBALL to clip in the ventilation grids of the car.
The STICKBALL is self-adhesive and can be stuck in any flat surface like your computer screen at office for example.
The freshballs is made in Spain which allows us to offer quick deliveries for any quantity!
We offer six standard colours which can be combined. Moreover, since you’re reaching the 5000 units, you’re allowed to choose any Pantone colours, without any additional costs.
Our perfumes comes from Grasses in France, the European capital of perfume!! choose between our best sellers: vanilla, raspberry or tropical.
And last but not least, the FRESHBALL is personalised up from 500 units in full colour on an elegant resin dome (size 21.4mm diameter)
You want to see our prices??
Just give us a call : 0033 476 3280 550 or contact us filling the contact form.
we will sent you a free quote and some more info on our promotional product!
Get fresh air!!
To Guerilla or Not Guerilla
Jul 8th
Whether you spell it guerilla marketing or guerrilla marketing (and people do spell it both ways) the concept is the same. Guerilla marketing was developed as an unconventional method of a field marketing promotion, like sampling
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