If you have picked promotional radios as your promo product, you have actually hit upon an underused idea that has shown to be quite successful among certain customer bases in certain industries. The radio is a throwback to a day that was not overrun with all kinds of different electronic devices. However, the reason that the promotional radios work as a promo gift is precisely because the radio as a communication device has been left behind – so it creates an instant ironic talking point or conversation piece for anyone who takes it.

The younger, or Facebook, generation will see a promotional radio as an ironic throwback that is authentic and cool. This will get their friends asking about it at the cocktail parties, and as they talk, they will be looking at your company information proudly displayed there. The older generation will attach comfortable feelings of childhood to the promotional radio, and will give it attention because they loved radio authentically. Either way, you win, if you pick the right promotional radio.

In order to get the most out of your promotional radio, you want to make sure that you give your potential audience the chance to have one of the two reactions mentioned above. This does not come through investing in the cheap, plastic promo radios that do not resemble anything close to a real commercial radio. You may have to spend a little bit more on a more authentic looking promotional radio, but it will be worth it if you give it to the customer that is most likely to buy.

In order to get the absolute most out of your promotional radios, you must tweak your promotion to only give the radios away to those who are most likely to turn into customers. This is almost impossible to guess, but your promo must be tweaked through the constant monitoring of who takes your promo radios and who actually comes back and buys. You might also consider trading the promo radios for information grabs which can help you in the demographic and psychographic studies on your customer base.

Tags: Promo Radios, Promotional Radios