Archive for August, 2010

Global marketers will almost double their ad spending within the Facebook social network this year, according to a new forecast from eMarketer

When it comes to targeting Hispanic consumers, most online merchants take an approach that centers on simple translation of their Web site

The Americana Company, Gardena, Calif., has launched its new Web site, complete with an updated design, improved features and a custom Web site builder, according to the company.

In-game ad firm IGA  — left for dead by some industry watchers — has earned a new set of lives.

One of the great things about using promotional products is how easy it is to reach a specific audience just by choosing a relevant item. Check out this example from Dr. Cindy Bressler, a veterinarian who specializes in making emergency house calls.

Dr. Bressler used these delicious looking promotional pet treats to advertise her on-call services to the people she knew might need them most: vacationers who were far away from their regular vets!

This basket of free treats was put on prominent display in a vacation community where her prospective patients were most likely to see it. Even if vacationers didn’t need Dr. Bressler’s services this time around, you can bet they held on to her contact information for future visits!