Archive for August, 2010

Going With the Flow

What’s that saying about the best laid plans? Well, in my case this summer, they went to hell in a handbasket. As with every summer, I was planning to spend weekends in my beloved Avalon, NJ (“the sunny place for shady people,” as W. Somerset Maugham once said about the French Riviera), attend the SAAC [...]

Madden NFL Speeds Up the Action

EA Sports will structure this year’s Madden NFL blitz around a new product attribute: brevity.


Water Pik Uses Humorous Videos to Take on String Floss

Water Pik, Inc. is picking up on that daily oral health routine by taking on dental floss with a marketing campaign called “Say No To String” to introduce consumers to its new Waterpik Water Flosser