Archive for May, 2010

ADC’s Best Worth $1 Trillion

The Art Directors Club has awarded its first ADC Black Cube for best in show to TBWA\Hunt\Lascaris in Johannesburg, South Africa, for its “Trillion Dollar Campaign” supporting the Zimbabwean newspaper.


Nissan’s New Leaf Aligns with Healthy Lifestyles

Nissan has more than 40 of its new Leaf vehicles riding along as support vehicles with an 800-mile, eight-day cycling road race. Of course, it is also showing off the cars benefits of being 100% electric



DQ Seeks Online Fan Videos for Blizzard Birthday

Cameras are now rolling in the next phase of Dairy Queen’s year-long celebration of the DQ blizzard’s 25th anniversary. Specifically, Blizzard fans are being asked to record a short film offering a musical birthday tribute to the popular menu item



Huggies Funds Moms with Big Product Ideas

Kimberly-Clark’s Huggies brand is tapping into the product development skills of its mommy advocates and building brand links at the same time with a new program, Huggies MomInspired



News Brief-KidzBop.com

KidzBop.com a social networking and video sharing Web site for kids, and Chronicle Books have launched “The Totally Weird Super Contest” to support the latest release in the publisher’s best-selling Worst-Case Scenario series



Nike Kicks Off World Cup Push on Facebook

Nike today launches its FIFA World Cup campaign with a 10-minute film on the social networking giant.


Working for You: Promo Products on CBS Station

CBS affiliate WFMY of Greensboro/Winston-Salem (weekly audience: 671,980) recently showcased a number of promotional products on its long-running “Good Morning Show,” including caffeinated soap, the electric riding beer cooler and the “instant abs” tee shirt.
The segment was centered on the “Top 10 Wacky Ways to Promote a Business in 2010,” a recent promotion that’s part of [...]

CNN Commercializes Historic Event For Own Gain

cnn_berlin_wall.jpg

In which commercialism ruins history.

Stahls’ ID Direct Announces ‘Buy As A Guest’ Option

Stahls

Sawgrass Simultaneously Releases Print Solutions

Sawgrass Technologies Consumer Division, Charleston, S.C., recently released two printing solutions simultaneously to accommodate wide-format media and ChromaBlast transfer media.