Archive for April, 2010

SGIA, Fairfax, Va., recently announced it is backing the G7 calibration method that enables screen printers and wide-format inkjet printers to produce a similar visual appearance across multiple printing technologies and substrates.

I hope I’m not alone when I say that I love Old Spice commercials! Their new ads feature Terry Crews, from movie and Everybody Hates Chris fame, and his famous pecks! If this is what a man who uses Old Spice looks like then every bottle must come with a customized body sculpting set. I’m guessing his body is supposed to represent the strength of the body wash. Well fellas, if you’re browsing the market for a body wash that can fight odor and people then you’re in luck! I can just see Terry Crews shredding a personalized tank top that reads “Odor” off his body. Too insightful? Sorry, but you get my drift. Consider Old Spice customized toiletries for the man who hates to stink.

ATLANTA, Ga. /Advertising Industry Newswire/ — The Technology Association of Georgia (TAG) has selected Five x Five, a marketing analytics company offering cutting edge marketing optimization technology, as one of the Top 10 Innovative Companies in Georgia. The TAG Top 10 are selected from the Top 40 list and chosen based on a number of criteria, including: degree of innovation; scope and financial impact of innovation; likelihood of success; and promotion of Georgia’s innovative efforts nationally and internationally. Companies selected to be in the Top 10 presented at the annual Georgia Technology Summit to 1,000 of the state’s technology leaders.

“Our congratulations to Five x Five for making this year’s Top 10 list,” said Tino Mantella, president of TAG. “The Top 10 finalists represent an exciting mix of companies that I’m sure we’ll hear more from in the years to come.”

“The Five x Five team is very pleased to be selected as one of the Top 10 Innovative Companies by TAG,” said Dan Russotto, Chief Technology Officer and Partner of Five x Five. “It is an honor to be recognized by our peers in the technology sector for our dedication to innovation and analytics. We will continue to leverage our knowledge and expertise to deliver new and groundbreaking functionality and features to our suite of software products.”

GridMap, one of Five x Five’s premier optimization software products, was highlighted in a presentation at the Georgia Technology Summit, where Five x Five recently accepted its award. GridMap is an intuitive, web-based marketing tool that helps companies optimize their digital storefronts in a way that maximizes overall revenue and profit potential. The self-learning prediction engine forecasts sales for each product in each placement, while the optimization engine allows business constraints to be specified, thus ensuring an optimal plan that is realistic and actionable. GridMap simplifies the forecasting, planning and management processes for digital storefront marketers by blending predictive modeling and advanced analytic expertise with innovative technology.

About the Technology Association of Georgia:

The Technology Association of Georgia (TAG) is a non-profit organization whose mission is to support its members by generating opportunities for personal, professional and business growth. By forging strategic alliances, TAG serves as a primary catalyst to foster a rich environment for economic development in Georgia’s technology community. TAG is made up of 8,000 members representing technology leaders from over 1,500 Georgia-based companies, affiliated technology and business organizations. For more information, visit www.tagonline.org .

About Five x Five:

Five x Five is an advanced analytics company that leverages mathematical methods and technology to help companies solve their most complex marketing problems. Leveraging the partners’ backgrounds in complex analytical consulting services, the company is focused on building repeatable and easy-to-use solutions within a suite of analytics software and visualization tools. Team members work as trusted advisors to clients and partners, and incorporate an intensely collaborative approach towards problem solving. For more information, visit www.fivexfive.com .

When the health care reform bill passed last week, a pesky stage microphone caught Vice President Joe Biden eloquently explaining the historical significance of the bill to Barack Obama in no uncertain terms: “This is a big f&$#ing deal!”

Biden’s gaffe became a pretty big deal of its own as it was picked up by major media outlets, but now the Obama administration is cashing in. I’m not sure if this has anything to do with April Fool’s Day, but a pretty hilarious custom t-shirt that reads “Health Reform is a BFD” is now for sale in Obama’s official swag store.

The product description is pretty funny as well: “There are things that are a big deal — birthdays, anniversaries, the NCAA Championship game. And then there are things that are a BFD, like delivering health insurance to 32 million Americans. We worked hard together to make health reform a reality, and now you can celebrate this historic victory with this shirt.”

Car maker Scion has launched a Web-only reality series that will let some admittedly "non-car" creative types design and build their dream rides—on a Scion foundation, of course