Promo News
Archive for February, 2010
Corona Extra to be Premiere Partner of ATP World Tour
Feb 23rd
Corona Extra has signed a deal to become the new global premiere partner of the men’s tennis tour. Corona replaces Mercedes-Benz after its deal expired at the end of 2008
Spending on Digital Out-of-Home to Grow 9.4% through 2014
Feb 23rd
Spending on digital out-of-home media was expected to grow 2.0% to $2.469 billion last year, with worldwide spending up 4.7% to $6.69 billion
LogoMall Has Actors Walking Across the Screen
Feb 22nd
By now, most of us have seen the epic 3-D blockbuster “Avatar.” There’s little doubt the flick represents the moviemaking future.
ASI’s LogoMall is reaching for the stars as well, using the latest in digital marketing – walking, talking onscreen personalities – to engage visitors and potential buyers.
It works like this: Click on a LogoMall website [...]
Industry Sales $15.9 Billion for 2009
Feb 22nd
We recently announced industry sales results that reflect what we’ve been saying for months: while the industry took a major hit in 2009, the worst appears to be behind us.
ASI’s exclusive annual industry sales estimate shows promotional products sales were $15.9 billion, down 19.5% versus 2008. The annual estimate is adjusted for certain year-end information, including [...]
AIDS/HIV Awareness: Olympic Condom Giveaway
Feb 22nd
Every time the Olympic games come around, tens of thousands of free promotional condoms are distributed to athletes, coaches, and trainers. I used to think this was because Olympians liked to have a good time, but I found out today that these custom condoms are actually part of an AIDS/HIV awareness campaign (which makes more sense). 100,000 condoms are being distributed at the 2010 Vancouver Winter Olympics – a number that’s drawing plenty of media attention. The International Olympic Committee released this statement regarding their “promotion with a cause:”
“The IOC has a moral obligation, as indeed it is required by its Charter to place sport at the service of mankind. It is committed to playing a leading role in the Olympic Movement’s contribution to the global fight against HIV & AIDS by committing effort and mobilizing resources. AIDS is threatening to destroy our collective sporting future and everyone must play their part in this fight. This is why all of us – a father or mother, a son or daughter, a brother or sister, a teacher or a coach, an administrator or a community leader, an athlete or a spectator – are being called on to play a part in the response to HIV & AIDS and in the fight against discrimination.”
Asics: ‘Sound Mind, Sound Body’
Feb 22nd
Asics is rolling out a global campaign from the Vitro Agency, San Diego, that advertises the sneaker brand with the tagline, “Sound mind, sound body.”
Car Antenna Fishing Rod
Feb 19th
| The love-hate relationship I have with guerrilla car-vertising is leaning more towards love today. These custom fishing bobbers were tied to car antennas in Milan to market a blog that covers the Urban Island 09 event. Although I’d probably be upset if I had to untie fishing line from my car antenna, you have to admit it does make a pretty nice-looking promotion. |
|
The Capaper
Feb 19th
The World Cup is coming and therefore we can see a lot of new promotional products for sports coming up.
You already know the MAKARABA hat, a funny looking hand made miner’s helmet personalized with the colours of the club, and the symbol of the South African’s soccer culture. We also discovered the HAIR BANDAGE, the personalized wig for soccer supporters.
Today we present you the CAPAPER, a hat of ‘cardboard’, easy to assemble, created by the French company Hoovox.
This goodie is available up from 1000 pieces, and the printed in full colour.
This is not exactly a new product, but this new design has been patented by the company at the European level.
This hat is a very useful customizable product for advertising at sport events because they help you to avoid heat stroke and other inappropriate heat stroke . You will have all the energy needed to support your team!
For more information about the Capaper, don’t hesitate to contact the company Hoovox.
Related posts:
Other sport promotional products
SGIA Supports Screen Print India 2010
Feb 18th
The Specialty Graphic Imaging Association (SGIA) recently announced its support of Screen Print 2010, which will be held in Mumbai from Dec. 8-10.
Recent Comments