Promo News
Archive for February, 2010
Visa Takes Over Grand Central Terminal for “Go World”
Feb 2nd
In a bid to expand its overall Olympic Games marketing at a time when excitement is building in anticipation of the opening of The Games on Feb. 12, Visa has launched a major media event in New York’s Grand Central Terminal
7-Eleven Pairs Celebs with Charitable Coffee Cups
Feb 2nd
Convenience chain 7-Eleven is the latest consumer brand to take its promotional focus to community-based charities with the launch of a long-term, coffee-based donation program with some star power
AMP Acquires Pixel Bridge
Feb 2nd
AMP Agency has acquired Pixel Bridge, a digital agency focused on strategy, creative services and web development
G2 Hires Healthcare Director in Health & Wellness Group
Feb 2nd
Marketing communications agency G2 has hired Julie Spoleti as managing director of healthcare in its Relationship Marketing division, part of the Health & Wellness Group
Visa Tries 3-D Display in Grand Central
Feb 2nd
In an out-of-home first, CBS Outdoor unveiled the first high-definition 3-D projection display in New York’s Grand Central Terminal.
Super Bowl Means Super Sales
Feb 1st
For many Americans, Super Bowl Sunday is a day of ritual strictly observed in the Church of Sport. Everything – from the cold brew and hot wings to the commercials and halftime show – is integral to a decades-long tradition. Including the all-important game winning tee shirts.
This year, when you’re getting ready to end your [...]
Super Bowl: Sizing Up the Competition
Feb 1st
Advertisers shelled out nearly $3 million for 30 seconds of attention on this year’s Super Bowl, to be broadcast Feb. 7 on CBS. The game is the only significant TV showcase for commercials left in today’s media-fractured environment, and advertisers are frantically putting the final touches on their plays for the day. The fight for viewer attention will be fierce. Here, we take an early look at how the category competition is shaping up.
Pennsylvania Auto Show: Toyota Tote Bags
Feb 1st
I was at the Pennsylvania Auto Show this weekend in Harrisburg, and I’m sure I was the only one there who was stunned by the lack of promotional products being used. The focus was obviously on the cars, but the info booths I inspected were curiously lacking in the free stuff department. In fact, the only promotions I did see were these recycled logo tote bags that Toyota was handing out. Because they had a complete monopoly on promos, they also had a complete monopoly on booth traffic. People were carrying these things everywhere and believe me, they really stood out. I had at least 5 people ask me where the booth was so they could get a tote bag of their own.
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