Archive for December, 2009

Workhorse Upgrades Powerhouse Dryer Series

Workhorse Products, Phoenix, recently made improvements to its premiere Powerhouse dryer series that make it more versatile and dependable, according to the company.


New Web Site Exclusively for VersaCAMM Owners

MyversaCAMM.com was recently launched as a Web site devoted to offering education, solutions and networking opportunities for anyone who uses a Roland VersaCAMM print and cut digital cutter.


Hand Sanitizers Rival Pens in Popularity

Here’s an astonishing statistic to consider during cold, cough and sneeze season: searches for “hand sanitizers” by distributors via ASI’s products database jumped 439% for the period between October 2009 and October 2008. 
That means hand sanitizers now rival pens as one of the most popular promo items – thanks in part to the swine flu [...]

Del Mar DataTrac re-brands mortgage lending automation solutions for 2010

SAN DIEGO, Calif. /Advertising Industry Newswire/ — Del Mar DataTrac, Inc. (DMD), the leading provider of affordable mortgage lending automation solutions, and an industry pioneer in business intelligence, document imaging and management, and loan process workflow tools, is reintroducing its DataTrac product suite with new names. DMD’s flagship product, DataTrac, has been the mortgage lending workflow automation solution of choice for lenders since 1991, providing a platform that integrates with leading loan origination software (LOS), pricing and underwriting systems, and doc prep providers to support an end-to-end mortgage lending technology environment.

Del Mar DataTracDel Mar DataTrac® has developed and launched complementary DataTrac modules to support common compelling challenges faced by mortgage lending operations.

DocumentTrac, launched in 2004 to enable paperless lending through its seamless electronic imaging and management of all loan documentation, will now be known as DataTrac Electronic Document Management or DataTrac EDM. BusinessTrac, a mortgage lending pipeline metrics dashboard that in concert with DataTrac introduced small and medium-sized lenders to Fortune 1000 grade business intelligence in 2005, has become DataTrac Dashboard. InTrac, an originator’s point-of-sale (POS) tool introduced in 2006 to provide loan officers and processors with an easy-to-use borrower-centric system, will be known as DataTrac Originator. WebTrac, an originator portal introduced in 1996 to provide brokers and loan officers a 24×7 web presence from their lenders, will be known as DataTrac Web.

“Like many mortgage lending solution providers in the mid-2000s, Del Mar DataTrac was focused on helping lenders build and manage their business during a time of historic volume and product proliferation,” said Del Mar DataTrac president Rob Katz. “Over the years, we introduced a variety of applications – each focused on addressing real problems lenders were facing. In today’s market, it makes sense for lenders to leverage every ounce of technology to squeeze out higher profits. By better combining our modules into our core application, DataTrac, we can make it easier than ever for lenders to succeed.”

“DMD is in a great position to contribute value to mortgage lenders not only by developing a robust toolset, but also by educating them as to which solutions offer relevant support and relief from specific business challenges, such as compliance and the need for an enterprise management perspective on their operations,” said Gregg Holsapple, vice president of products for DMD. He added, “Our new product names bring clarity to our marketing.”

Founded in 1991, Del Mar DataTrac (DMD) is the leading provider of affordable loan automation solutions for mortgage lenders, banks, and credit unions. DMD offers a scalable workflow platform that enables lending best practices by leveraging DataTrac as the back-office hub along with a sophisticated point-of-sale system, a web-based originator portal and commission engine, and a management dashboard – all in a paperless environment.

The DataTrac Suite is designed by mortgage lenders for mortgage lenders who strive to deliver extraordinary customer service, increase production and profitability, reduce risk, and streamline overall efficiency. For more information, visit www.dmdinc.com .


Copyright © 2010 Advertising Industry Newswire(TM). A unit of Neotrope® – all rights reserved. For Licensing Information, contact legal@advertisingindustrynewswire.com
Part of the NEOTROPE®.News Network.

Four Big Ideas Influencing Marketing in 2010

At a recent conference where word of mouth and social media marketers gathered, four ideas sure to lead 2010 marketing activities dominated the conversation



PowerPact Hires Chief Strategy Officer

PowerPact Holdings, the owner of consumer promotion agency PowerPact and digital video solutions company TouchStorm, has hired Robert Mazzucchelli as chief strategy officer, a new post



Q&A: Dockers VP Global Marketing on Reviving Flagging Sales

Levis Strauss & Co. is taking a bold approach to reinvigorate its Dockers brand, specifically men’s khaki pants, which has been in a slow decline for the last 10 to 15 years



Market Research: Stimulus Spending Won?t Help 49 Percent of US Rural and Urban Households Currently without Broadband

BOONTON, N.J. /Advertising Industry Newswire/ — Analysis of most recent FCC data (Jan. 2008) reveals that about 45 million of the more than 117 million US households have no Internet service and when “no Internet” households are added to those households using dial-up to reach the Internet, the number of non-broadband households approaches 58 million, according to a new market research study from The Insight Research Corporation. These 58 million non-broadband households represent 49 percent of the households in the U.S.

Insight ResearchAccording to Insight Research’s market analysis study, “Rural Versus Urban Telecommunications in the U.S.: Changes in Markets and Technologies, 2009-2014,” projecting the FCC 2008 data to year-end 2009 and taking into account further broadband penetrations it is estimated that 40 million households will still lack broadband access at the close of 2014.

Current Federal Stimulus spending of $6.4 billion would allow for an investment of $164 per household to provide broadband access to the non-broadband households. The availability of such a small investment amount per household casts serious doubt that any significant expansion of broadband access will result from this government action. This position is further bolstered by the argument that, at the current estimate of $1,500 per household, at least $60 billion would be needed to deploy universal broadband access.

“Certainly the current administration recognizes the direct relationship between extending broadband access to all Americans and the future health of our economy, but the current allocation of funds is just not going to get the job done,” says Robert Rosenberg, President, Insight Research.

“Our analysis found that a substantial portion of the 49 percent without broadband had no computers in their homes. There is a chicken and egg problem here that needs to be considered by our policy makers,” Rosenberg concluded.

An excerpt of this study, “Rural Versus Urban Telecommunications in the U.S.: Changes in Markets and Technologies, 2009-2014,” table of contents, and ordering information are online at www.insight-corp.com/reports/rural09.asp .

This 98-page report is available immediately for $3,995 (hard copy). Electronic (PDF) reports can be ordered online.


Copyright © 2010 Advertising Industry Newswire(TM). A unit of Neotrope® – all rights reserved. For Licensing Information, contact legal@advertisingindustrynewswire.com
Part of the NEOTROPE®.News Network.

Product Launch: AMT Datasouth Introduces the Accel 7350 SDM Printer

CAMARILLO, Calif. /Advertising Industry Newswire/ — AMT Datasouth Corporation is pleased to introduce its new Accel 7350 serial-dot-matrix (SDM) printer. The Accel 7350 features the latest technology in motors, drivers and electronics. The Accel 7350 is the successor to the very successful Accel 6300 series printer. The Accel 7350 sets a new standard for best-in-class heavy-duty SDM printers.

AMT Datasouth CorporationThe Accel 7350 was designed for multipart forms printing of both form-sets and tractor-fed formats. The Accel 7350 features a long life 24 pin head that prints an original and up to six copies at up to 600 cps, in a flat-bed straight through print station. Standard features include auto forms alignment of cut forms and tractor feeding from the front or back of the printer. Tractor fed forms can be torn off with no forms wasted and auto alignment assures easy loading of sheet form sets.

The standard Accel 7350 is offered with popular Epson, IBM and Oki emulations. An optional model is offered for vehicle dealers for Finance and Insurance (F & I) printing applications. AMT Datasouth also can provide OEM customers with custom emulations for their unique requirements. Internal fonts provide letter quality character and high-speed draft printing as well as popular bar code and OCR characters. Again, AMT Datasouth can provide OEM customers with custom fonts to meet any special requirement. Company President Joseph Eichberger says, “The Accel 7350 is the easiest to use, most rugged, versatile SDM printer in the market and very attractively priced.”

SDM printing is favored for low cost printing and product reliability. In this, the Accel 7350 sets a new standard. The Accel 7350 is priced below all comparable printers in its class and, with its 15 million-character ribbon, provides a low cost printing solution. Its rugged design assures reliability and long life even in the most demanding applications. The AMT Accel 7350 will deliver trouble free, cost effective forms printing in the warehouse, inventory stores, front and back-office, F & I, shipping and wherever heavy duty, forms printing is required.

AMT Datasouth has been delivering SDM printers since the early 1980s. More than a half-million of its Accel brand printers have been sold into thousands of forms printing applications. It also offers a complete line of thermal bar code and label printers under its Fastmark brand. The Fastmark printers feature the renowned PAL(TM) application programming language to seamlessly integrate them into existing IT systems and can replace embossers, impact or other legacy printers without host reprogramming.

AMT Datasouth SDM printers are available to end users through authorized resellers. For complete Accel 7350 details see the specification at www.AMTDatasouth.com. The Accel 7350 is now being shipped.


Copyright © 2010 Advertising Industry Newswire(TM). A unit of Neotrope® – all rights reserved. For Licensing Information, contact legal@advertisingindustrynewswire.com
Part of the NEOTROPE®.News Network.

Wellness Awards: Portable Scale/Nutrition Tracker

Help your valued employees reach their health goals with the Cesto Portable Nutritional Tracker by Escali, which functions as a food scale and nutrition resource, and is lightweight enough to easily carry between the home and office