Promo News
Archive for September, 2009
Seth Green Fills Bart Simpson’s Shoes for Butterfinger
Sep 22nd
National TV spots, video contest reintroduce ‘Nobody’s gonna lay a finger’ tagline.
Product Launch: ?Wine Swirl? is the Most Effective Patented Wine Aerator, Dramatically Improves Wine in Minutes
Sep 21st
PORTLAND, Ore. /Advertising Industry Newswire/ — Wine Swirl LLC announces release of the most effective patented method of wine aeration. Wine Swirl(R) provides breakthrough results to wine lovers through its innovative aeration method. Unlike wine aerators that use a single pour through a funnel, Wine Swirl’s sustained aeration method is truly transformative and improves all red wine regardless of cost. More efficient than decanting, Wine Swirl aerates red wine in minutes.
“Allowing a red wine to aerate or ‘breathe’ smoothes and opens the wine, enhancing its aroma and improving taste regardless of price,” says Roger Hall, company president and inventor of Wine Swirl. Aeration has long been important to red wine lovers.
“Wine Swirl is the best, most effective aeration device on the market,” commented wine columnist and reviewer Roger Rutan. “The results are phenomenal.” In multiple blind tastings, over 95 percent of testers preferred wine aerated with the Wine Swirl compared to unaerated wine from the same bottle.
Wine Swirl works by creating an aerating vortex, increasing the surface area of wine exposed to air. This produces a more controlled and effective method of aeration than pouring wine through a funnel, swirling in a glass, or decanting. See Wine Swirl in action at www.wineswirl.com.
Wine Swirl is available for purchase at www.wineswirl.com or by calling 1-888-400-7955. The Wine Swirl package, which includes carafe, is $149.95.
Hall describes, “After swirling wine in a glass, I wondered how I could safely accelerate this process to maximize everyone’s enjoyment of red wine.”
“What makes Wine Swirl different than competing products is its completely innovative, more effective aeration method. It’s natural, it’s fun and it works. Our customers tell us repeatedly how much more they enjoy their red wine using Wine Swirl.”
About Wine Swirl, LLC: The company is the brainchild of Roger Hall MD, wine lover and inventor of Wine Swirl. For more information on the product, or to order online, visit www.wineswirl.com or call 1-888-400-7955.
Copyright © 2009 Advertising Industry Newswire(TM). A unit of Neotrope® – all rights reserved. For Licensing Information, contact legal@advertisingindustrynewswire.com
Part of the NEOTROPE®.News Network.
Laundry Softener Smells Like Flowers
Sep 21st
This wildly successful guerrilla ad for Lenor laundry softeners in Romania replaced the flower pots at florist stands along Bucharest’s most traveled street with Lenor bottles, letting consumers know that the softener smells as pretty as the flowers. Unlike a lot of guerrilla promotions, this wasn’t confrontational at all, and actually brightened up a lot of people’s days, according to a survey taken soon after the promotion was unveiled. Too often, I think, guerrilla marketing is used negatively–Lenor’s example reminds us that this kind of promotion doesn’t have to shock to be effective. What are some other methods of “positive interference” that make up a successful guerrilla promotion?
Imagine how different the reaction would have been if they had just left a giant pile of dirty clothes in the middle of the street–I for one would have run in the other direction!
[via I Believe in Advertising]
Market Research: Unified Communications Market Revenue to Top $87 Billion Over Five Years
Sep 21st
BOONTON, N.J. /Advertising Industry Newswire/ — The enterprise market for unified communications (UC) is expected to generate nearly $87 billion in revenue worldwide over the next five years, according to a new market research study from The Insight Research Corporation. UC provides a solution that knits together the various access options currently being used to reach an individual including the conventional telephone network, voice over IP (VoIP) calling, email, fax, instant messaging (IM) and conferencing using wireless and wireline media. A UC solution offers an integrated view of the recipient’s presence across the various access technologies.
Insight’s market analysis study, “The Global Market for Unified Communications: Software, Services, and Solutions 2009-2014,” suggests that enterprise market for UC solution will grow at compounded rate of 38.7 percent in the period 2009-2014 as corporations worldwide deploy UC solutions to improve employee time utilization in answering phones and responding to electronic messages, provide tighter integration of IT and communications within organizational business processes, and improve overall communications routing.
“Ironically, it is the very diversity of these access mechanisms that has rendered the task of finding a particular individual all the more cumbersome-as the calling party is forced to try multiple access options to check on the availability of the called party,” says Robert Rosenberg, Insight Research president. “As a result, precious time is spent tracing the individual, slowing down interaction and allowing inefficiency to creep into the communications process-and it is precisely this dilemma that UC tackles. This market has one of the strongest growth trajectories in the enterprise communications sector,” Rosenberg concluded.
Insight’s report slices the market into three segments: solutions or platforms, services, and carrier revenues. The solutions or platform revenue is further disaggregated by its hardware versus software component. Each of the three market segments are further broken down by the whether the solution is provided on a dedicated or a hosted basis, and the carrier revenue forecast is disaggregated by wireline and wireless as well as by geographical regions.
An excerpt of this research report, table of contents, and ordering information are online at: www.insight-corp.com/reports/unicom09.asp .
This 143-page report is available immediately for $3,995 (hard copy). Electronic (PDF) reports can be ordered online.
Copyright © 2009 Advertising Industry Newswire(TM). A unit of Neotrope® – all rights reserved. For Licensing Information, contact legal@advertisingindustrynewswire.com
Part of the NEOTROPE®.News Network.
Hold the Hair Handles, Please
Sep 21st
Am I the only one surprised by the fact that I am being compelled to speak out against hair-based promotional advertising for the fifth time this year. Am I being overly sensitive? Is there no other way to illustrate that your shampoo’s special proteins and natural additives makes hair stronger and fuller? Maybe someone would be intrigued by a hair handle the first time they see one, but is anyone eager to hold onto one while cruising across town after they’ve been hanging in the bus for a few months? Speaking of which, after some wear and tear, what kind of impression are these going to be making?
Taking a ‘You-Turn’ at Madison and Vine
Sep 21st
This week’s Advertising Week discussions will inevitably turn to how Web publishers can do a better job of helping marketers match their online media spend with overall consumer behavior
The Holiday Expo in Vegas was great!
Sep 20th
Last week I was at our Holiday & Incentive Expo in Las Vegas and was amazed at how many people were at the Education Day on Tuesday, over 500 people attended the full day of education sessions. Each session I sat in on was jammed, it was great to see people taking the time to invest in their future success.
One of the sessions I sat in on pointed out the 10 most common pitfalls distributors fall into by David Blaise, this was a great session not only did he point out the most common mistakes we make but provided ways to be proactive and not make these mistakes.
Another great session was with Cliff Quicksell, one of the topics was what things we should focus on with our websites – Video is in! He also reviewed a recent study by B2B Magazine about what’s most important to buyers today. But what I found most shocking was at one point Cliff asked how many distributors send a thank-you gift to clients after an order is delivered – less than 5% of the people in the room put up their hand! I sure hope this was because people had been playing the slot machines the night before and their arms were sore!
The Wednesday was a buzz on the show floor aisles were full of people looking for the newest ideas and special offers from the suppliers exhibiting.
We also made an exciting announcement about a new show being added to the 2010 schedule – San Diego, CA. A popular destination featuring beautiful weather and a fun atmosphere, San Diego was voted as a top choice for a trade show by ASI membership. If you’re planning to attend a U.S. Trade Show in 2010 check out San Diego it’s a great location in February particularly for those of us north of the border and features competitive hotel rates.
Here’s my personal HOT Picks from the Vegas Show:
PRODUCT #: ASI-6701140
Push button web link. Simply plug in the USB connecter, Push the button and your default web browser will open your website URL. Seven individual internal LED lights rotate continuously when plugged in.
PRODUCT #: ASI-5061945
Corn plastic ice scraper, biodegradable. Made from NatureAd (TM) 100% U.S. corn plastic. Essential item for every automobile. Environmentally friendly. Patent pending.
PRODUCT #: ASI-7947517
Bamboo plate with wine holder, disposable, reusable. Hand crafted from the sheath of the newly emerging bamboo plant. Elegant, strong, environmentally friendly. bamboo is 100% biodegradable. No dangerous chemicals or bleaches are used in the manufacturing process. Strong, durable, leak resistant.
PRODUCT #: ASI-6526201
Pet trash bag container with Aluminum carabiner. Our Trash Bag Containers are a great way to encourage pet owners to take care of the environment by picking up their pet’s waste during a walk. Comes with 20 poly bags and a handy carabineer to attach to your pet’s collar or leash.
PRODUCT #: ASI-7456726
4 Alarm pill holder, this handy device contains 4 pill compartments & 4 alarms a day to remind you of medication times. With the alarms that can vibrate, beep or both to alert you, and automatically reset each day, medication will never be a hassle again.
PRODUCT #: ASI-8004131
Mobile Apps. Patent-pending technology to brand popular and paid mobile apps and use as promotional items. Stay ahead of the curve with this first-time ever promotional item that’s environmentally friendly, easy-to-order, easy-to-use, tractable, and takes advantage of the global popularity of mobile apps. Currently available for Blackberry(R) apps. Can also be used as a music download card as well. Material: 100% recycled paper card.
PRODUCT #: ASI-7905401
Cell phone screen cleaners are the HOTTEST promo on the market today! Limitless creativity and totally custom for just pennies. Standard or custom unit shapes, 3 different imprint options: spot color, full color process, Emboss/Deboss. Custom packaging options, keychain included. Call not for a free quote!
PRODUCT #: ASI-5815989
Floating cooler is designed to hold 12 cans with ice. Get everyone’s attention with this. Great for the pool, lake, fishing, boating, float tubes. Anywhere there’s water or fun! It really floats!
PRODUCT #: ASI-5903551
1.25 oz. custom chocolate covered cookie in business card box. Size: 3.25″ x 2.75″. A great price point for these delicious chocolate covered cookies makes them an excellent solution for countless promotional requirements. Choose milk or dark chocolate to mold your custom message or logo. Kosher certified. Our chocolate products have a shelf life of one year if properly stored at room temperature.
PRODUCT #: ASI-2253787
Business card box filled with gold foiled mini truffles. Our confection filled box provides the perfect vehicle to transport your business card. Use it for trade shows, client meetings, thank you’s and more! Kosher certified. Our chocolate products have a shelf life of one year if properly stored at room temperature.
PRODUCT #: ASI-7947281
Table in a Bag. Technical Specs weight, 9 pounds assembled dimensions are 27 square and 16 ” height. Materials, dark stain hardwood. The table is lightweight, durable table that sets up in seconds and includes a carry bag and carry handle for easy use. The table is a lightweight, durable table that set up in seconds.
PRODUCT #: ASI-575824
Folding sports chair with fold out side table, side pockets, and insulated drink holder. Features detachable shoulder strap. Made of aluminum and polyester canvas or nylon Doby.
PRODUCT #: ASI-5737127
Brownies in a box. Make a tasteful impression with new and loyal clients by giving a dozen gourmet brownies. Our number 1 gift choice presents 1 each of all 12 rich chocolate flavors in a classic brown gift box with your company logo printed on the custom band. All Fairytale Brownies are individually wrapped and certified Kosher.
PRODUCT #: ASI-7621460
Elegant faux fur throw made of 100% polyester. Faux fur top with silky smooth touch lined bottom. Machine washable for easy care. Embroidery only.
For more information on my HOT Product Ideas check out the products in ESPonline!
Sponge-vertising
Sep 18th
Here’s a clever promotion for a cleaning products company, and a worthy addition to our -vertising library. It may seems surprising, but promotional sponges are not particularly uncommon, especially compressed sponges, which are easy to imprint, inexpensive, and quite mail-able.
More-vertising:
concrete-vertising – backvertising – pandemicvertising – zambonivertising – snowvertising – foamvertising – nanovertising – reforestvertising – fishvertising – casketvertising – wipervertising – handvertising – wristvertising – sumovertising – spiderwebvertising – headvertising – sheepvertising – eggvertising – bugvertising – thumbvertising – nutvertising – childvertising – conveyorvertising – jumbojetvertising – mohawkvertising – moonvertising
Attention All Cereal Eaters! Wheaties is for Hard-Asses.
Sep 18th
So Wheaties, the wholesome man’s man cereal that once sported Michael Jordan on the box, has rebranded to reflect our taurine-powered, chrome-enhanced times.
More Hot Products from Vegas
Sep 18th
The ASI Holiday & Incentives Expo in Las Vegas attracted distributors and decorators from 48 states and 12 countries, thanks to cool new products likes the ones featured in my latest hot products video:
Light-up products, including necklaces, toy guns, infinite ice cubes and a light saber from AlightPromos.com, our Counselor HOT Party sponsor (asi/34194). We [...]
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