Archive for September, 2009

Setting the Stage

The pain is still fresh in many Yankee fans’ minds. They had gone to New York City in April and waited for hours in long lines for the chance at one of 250 pairs of free tickets to the opening day game



Aflac Races to Fight Pediatric Cancer

Carl Edwards will be racing the Pep Boys Auto 400 in Atlanta in an Aflac-sponsored Ford Fusion that sports a colorful new look designed by a 13-year-old girl fighting cancer.


Captain Morgan Voicemail Tool Pranks Friends

Captain Morgan rum has added another element to its multi-million dollar “Calling all Captains” campaign: A customizable voicemail tool that lets people send goofy calls to friends



Women Use Social Nets, but Not to Meet Brands: Survey

Nearly three quarters of women say they are “more active” in social media now than they were at this time last year. But brands are not necessarily reaping benefits by contacting females in these channels



7-Eleven Narrows 70 Video Submissions to 28 for a Public Vote

7-Eleven has received about 70 videos for its music video promotion and has narrowed the field to 28. The public this month votes for a winner



KFC Offers Boaters Drive Thru Sampling

Over the weekend, KFC made an attempt to put a new spin on the drive thru restaurant. It opened shop with a limited menu on a boat floating around Lake Michigan where boaters