Promo News
Archive for July, 2009
Buy at Office Depot; Get a Coupon for Foot Locker
Jul 29th
Office Depot and Foot Locker are hoping to attract back-to-school shoppers in a duel promo offering discounts and other incentives
Wealthy Taste Launches B2C Platform for High-End Products and Services
Jul 28th
PALM HARBOR, Fla. — This summer Wealthy Taste Inc. launches its high-end directory of products and services with the goal of protecting businesses and consumers. “Deep inside, people want the very best from life and most are willing to spend extra to purchase that Louis Vuitton bag or wait to get a table at The Tavern On The Green. They make the sacrifice willingly, knowing they will be rewarded with an excellent product or service,” states Willie Garcia, CEO and President.
Wealthy Taste is here to help consumers find those high-end products and services in a safe B2C platform. Unlike some directories that allow membership to anybody that applies or pays an enrollment fee, Wealthy Taste Inc. enforces strict guidelines when accepting new members. Example: winemakers have to offer at least one wine selection rated 90 points or higher and restaurants must offer at least 100 wine choices in their wine menu.
“We know that by screening new members we are forgoing fast growth, but we’d rather have slow growth with integrity than fast growth without it,” states Garcia.
By only accepting businesses of the same caliber, Wealthy Taste Inc. protects the reputation of its members, and as a result of this commitment, consumers can expect to receive only the very best products and services.
Beyond protecting businesses and consumers, Wealthy Taste Inc. recognizes and celebrates the joy of creating. This pure joy of creating that drove Michelangelo to spend years freeing sculptures from marble blocks and drove Beethoven to continue to write music while going deaf, is alive today in many of the artists listed at wealthytaste.com.
To celebrate the joy of creating, Wealthy Taste Inc. has dedicated the summer and fall seasons to present its “Did you know?” series – a collection of articles about living artists who have helped define art and culture in their field during the last few decades, such as Oscar Niemeyer, I.M. Pei, Wolfgang Puck, Emeril Lagasse, Oscar de la Renta, Giorgio Armani, Ralph Lauren, Louis Vuitton and many others.
Wealthy Taste Inc. is kicking off the series with an interview with renowned international Architect Oscar Niemeyer, The Lover of Curves.
More information: www.wealthytaste.com .
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Five-Colored Circle Highlighter Serves as Effective Educator Conference Giveaway for Digital Curricula and Tool Provider, Discovery Education
Jul 28th
Challenge: Identifying useful, teacher-friendly products to keep a brand in mind year-round.
Discovery Education, a sister of the Discovery Channel and a division of Discovery Communications, delivers IT systems, learner assessment tools and standards-based digital curriculum resources that help “…over one million educators and 35 million students harness the power of broadband and media to connect to a world of learning.”
One way the Discovery Education team reaches those millions—one educator at a time—is by exhibiting at educational tradeshows and conferences, such as those held by the National Science Teachers Association (NSTA). Education-related shows and conferences are prime venues that attract the team’s target audience; for instance, each NSTA regional conference, with some 300 sessions and 200 exhibits, regularly draws up to 4,000 attendees. The NSTA national conference provides an even greater reach, with up to 1,500 sessions and 1,100 exhibits, and draws up to 15,000 participants each year. According to the NSTA, exhibits, which give educators opportunities to sample and buy the latest in teaching tools and materials, are one of the most popular NSTA conference attractions.
Because conference attendees look forward to browsing the exhibition booths—and because it’s conference “etiquette” to give branded freebies and promotional giveaways to participants—the Discovery team stocks their booth with branded items that get—and keep—the Discovery Education name into the hands of booth visitors. Also, because the team selects gifts that teachers will find useful inside the classroom, their promotional choices serve not only to thank individuals for stopping by the Discovery Education booth, but also to keep the Discovery Education name all year long.
To keep the giveaways fresh and new, the team likes to vary the product lineup each year—they’ve given branded pens, t-shirts and DVDs, among other products teachers love. This year, again searching for a useful product teachers would use over and over again in the classroom—thus keeping the name Discovery Education top of mind—the team turned to ePromos.
Solution: A Discovery Education branded five-pronged, five-color circle highlighter.
Promotions Specialist Omer Cohen managed their order for this year’s selection: the 5-Prong Circle Highlighter, a charming, teacher-friendly giveaway that’s really five highlighters in one: yellow, pink, green, orange and blue. For double the branding, or to carry more messages, you may also opt for double-sided printing.
Result: Teachers attracted to recognizable highlighters; team budget and marketing goals-met.
The team tells us that they have received much positive feedback from their highlighter promotion, reporting that recipients recognized and were attracted to the fun, useful product immediately. This news, coupled with the fact that the circle highlighters are “made to order” for budget-conscious organizations, resulted in an effective promotion that met Discovery Education’s criteria and, even today, continues to help the team achieve their marketing goals.
Take a look at other products that are perfect for promoting in the Education Industry.
Take a look at our category of Custom Highlighters.
Find other Trade Show Giveaways for your next event.
Although It Is Hard to Eat Brains with a Shirt Over Your Head
Jul 28th
| Aside from a couple far-out t-shirts I picked up in Japan, I haven’t ever seen people print inside a t-shirt (except those tagless ones, but they don’t really count). Finally, folks have figured out exactly why printing inside a t-shirt is a great idea. These shirts were made to promote a video game (Resident Evil: The Darkside Chronicles) at a comic convention (Comic-Con in San Diego). Wear it normally and it’s just a shirt. Pull the belly up over your head and you have some kind of freakish zombie face. As a bonus, in zombie-mode, the shirt seems to actually help keep your arms outstretched in zombie fashion. |  |
Meredith, ServiceMagic Strike Content Deal
Jul 28th
Meredith Corp. has inked a content-sharing deal with ServiceMagic.com, a database of 60,000 rated home-service professionals.
Possibly the Happiest Bank Campaign Evar
Jul 28th
When was the last time a bank campaign made you feel all giddy and happy?
Tonix Challenger Worn on ABC’s “The Superstars”
Jul 28th
Tonix Corp.’s Challenger top (style 808) recently appeared on several of the female contestants in an airing of ABC’s “The Superstars.”
Scratch Your BMW and Win!
Jul 28th
Via Ads of the World
These promotional cards from BMW are pretty inventive, and encourage you to do something many a BMW would never dream of– scratching their car. The “paint” on the car is this silvery stuff that you scratch off on lottery tickets; when you scratch it off on this card it tells you to turn the card over– where it informs you that you’re covered. BMW owners are that crazy obsessive type that probably have pictures of their cars in photo frames on their mantle, so it’s a great comfort to know that if the worst does befall their precious cars, BMW will fix it.
GSG Hosts 10th Annual Hank Granberry Golf Tournament
Jul 28th
Graphic Solutions Group (GSG), Dallas, recently announced that it will host the 10th annual Hank Granberry Golf Classic this year at Cowboys Golf Course in Grapevine, Texas, on Sept. 23.
HBO Turns W Hotels’ Bungalow into “Entourage” Experience
Jul 28th
HBO has taken over a bungalow in the newly opened W Hotels in South Beach, Miami, transforming it into a branded experience of its hit comedy series “Entourage”
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