Archive for July, 2009

To successfully screen print on fleece fabrics, there are several variables to be aware of including fleece quality, separation type and whether your design is created using vector- or raster-based artwork. Depending on the type of artwork you use, the type of screen frame and tension also comes into consideration.

Challenge: Maintaining and nurturing relationships with important advertising clients.

Beyond higher readership per copy, there’s nothing quite like a satisfied advertiser to please publishers and to keep their advertising sales reps busy, selling and happy. Especially, in these challenging times, advertising sales reps are charged with maintaining and nurturing relationships with important advertisers to ensure the benefit is—and remains—mutual.

Newsweek’s International sales team recognizes the importance of this task: Newsweek, a highly regarded publication, offers comprehensive coverage of world events with a distinguished team of correspondents, reporters and editors covering global affairs, business, science, technology, society, arts, entertainment and travel. Written for a global, sophisticated reader, Newsweek reaches a worldwide audience of 19 million affluent and educated consumers—targeted by advertisers and their agencies alike.

Newsweek’s International sales force has long used high-quality, branded promotional products in their advertiser retention efforts, with “quality” being a key word. The Newsweek team demands quality promotional products to show their appreciation for the valuable time of their mostly high-level clients, as well as to suitably reflect the sophisticated Newsweek brand. The teams’ experience tells them that their clients prefer and appreciate quality gifts, which also makes them more amenable to future meetings.

For a recent gift restocking, the Newsweek International team turned to ePromos’ Account Executive Stephanie Kraut for ideas for new products and to reorder old favorites, including Newsweek-branded totes, umbrellas and golf balls.

Solution: Add a new, “green” tote to an already winning lineup of golf balls and umbrellas.

For the newest addition to their promotional family, the team had already decided that they wanted to follow the spirit of the times by selecting a green, eco-friendly product. One of the products Stephanie showed the team—an environmentally friendly tote she successfully suggested for another client — turned out to be the right product for them: the Recycled Cotton Rope Tote. This roomy, stylish tote is made from 15-ounces of recycled, biodegradable cotton canvas, perfect for shopping, the gym or the beach. Its size—18” w x 14” h x 9.5” d—provides a large branding canvas—4.5” w x 2” h—onto which your logo and message can be screen-printed. This natural-colored tote also comes in your choice of navy or black sewn-in highlights.

The team also replenished two client favorites:

1. The Windproof Edge Two-Tone Automatic Umbrella, with a large 46-inch arc of pongee, a soft, thin woven cloth, available in black with your choice of edge accent color: fuchsia, gray, lime green, orange, red or royal blue. The large arc also provides a large branding space—up to 4” w x 4.5” h on one panel—to maximize visibility for your brand. Newsweek International sales reps had previously reported that recipients preferred this umbrella to a smaller, pocket version, likely because it provides greater coverage and rain/wind protection.
2. Titleist® DT Roll Golf Balls, particularly popular in Newsweek’s offices in Great Britain and Japan, combine soft and resilient core technology with a lower-trajectory 392 dimple design for longer distance flight and greater roll. These balls may be pad printed on one or both sides.

Result: Stylish, practical canvas tote impresses the ladies; ePromos’ process impresses team Newsweek.

Team Newsweek International reports ongoing promotional success: the golf balls continue to help reps score a “hole in one” with advertisers; the umbrellas continue to please clients as well. The team also tells us that the canvas totes were a hit with women, who loved their natural look, practicality and, especially, ideal size, which itself sets the bags apart from traditional totes. Our contact at Newsweek is also pleased with Stephanie’s work, commenting that she is “…always a big help in the search. After letting her know what we need the promos for, she comes up with several ideas and sends pictures and details. The entire process is always straightforward, unproblematic and quick”—just the result Stephanie and everyone at ePromos aim for!

Find other products to use to promote in the Publishing & Media Industry.
Browse through our categories of Promotional Non-folding Umbrellas, Custom Golf Balls, and Imprinted Cotton Tote Bags.
Take a look at our categories for other products to use as Business Gifts.

Newsweek Eco-friendly Tote Bags Sales Force Leave Behinds (PDF Version).

San Francisco-based clothing retailer Gap Inc. recently introduced original designs from 12 artists for its fall PRODUCT (RED) Artist Edition T-shirt collection.

Via Ads of the World

I’ve seen guerrilla executions similar to this before, but I don’t think it was for this kind of product. Pritt correction tape (which is similar to white out)placed these promotional stickers on the handrails of escalators in a busy malls in Honduras in order to communicate that their tape is more durable. Although it’s been done before, it probably is more effective for office supplies to be advertised this way than through something more traditional, like a print ad.

World Wrestling Entertainment has grown from a small regional organization to a global entertainment empire generating $526.5 million in 2008, an 8% jump over 2007