Promo News
Archive for June, 2009
Pearl Jam Confirms Target Tie-Up
Jun 2nd
Pearl Jam enlists big-box retailer as a primary partner for upcoming release.
SWF East Launches ApparelMarketingSolutions.com
Jun 2nd
SWF East Inc., Tampa, Fla., recently launched ApparelMarketingSolutions.com, a Web site dedicated to helping start-up apparel decorators promote their business.
Dunbrooke Hires Todd Scarborough
Jun 2nd
Dunbrooke, Independence, Mo., recently announced that it has hired Todd Scarborough as senior vice president of sourcing and manufacturing for the company’s Dunbrooke Basics division.
Musical Fruit?
Jun 1st
Here’s a cute promo for GasX, a balloon-filled french fry container that says “Desinflate” on the front. I’m going to go out on a limb and guess that means deflate in Spanish.While this is really cute, it strikes me as something that would be incredibly difficult to produce. Imagine inflating 8-10 balloons per piece, which would presumably have to be done pretty soon before giving them out. Very creative, but too difficult to execute on a large scale, I would guess.
Place Title Here
Jun 1st
Airports are known for having lots of advertisements on the walls and jet bridges, but Zappos has capitalized on a previously unused space in a new guerrilla marketing technique. In a highly creative move relevant for their brand, they stuck a promotional sticker with their logo and “place shoes here” on the bottom of the security bins. I wonder how long it will be before another company takes advantage of this tactic by using the space to advertise their customized travel kits or unique travel bags.
Report: Swag Sales Shrank 7 Percent
Jun 1st
It’s official: Every advertising channel has been impacted by the economy. The Promotional Products Association International (PPAI) revealed in its annual study that sales of promotional products were off 6.89 percent last year.
Kerusso Announces Impact of Faith-Based T-shirts
Jun 1st
Kerusso, a Christian-themed apparel producer based in Berryville, Ark., recently shared the impact of faith-based T-shirts as found by the 2009 Christian Apparel Faith & Motivational Research Report.
GM Heralds Impending Rebirth in Brand Push
Jun 1st
On the heels of its bankruptcy filing, General Motors this week is breaking a corporate image campaign that paints a picture of a humbled company and attempts to reassure the public that GM is committed to its impending reinvention.
IdeaCast Adds E! Content
Jun 1st
IdeaCast, an out-of-home digital media company, has signed a content deal with E! Entertainment Television.
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