Promo News
Archive for June, 2009
Product Launch: Pole-Wrap Launches Two New Products to Enhance a Home?s Beauty
Jun 30th
TROY, Mich. — After years of success with the Pole-Wrap, a product that transforms unsightly basement poles into attractive interior decor, Pole-Wrap, Inc. has added two new products – the Pole-Wrap Drink Shelf and the Pole-Wrap Extension. Both items will be available for purchase July 1. “After having a positive experience with Pole-Wrap, we decided it was time to roll out some additional products,” Laurie Coleman, president Pole-Wrap, says. “We are excited to bring more options to homeowners with finished basements who are seeking to beautify basement poles.”
Pole-Wrap is an alternative to boxing in basement poles. It takes up less space and saves significant construction time. It simply conforms to the shape of the structural support column.
The Drink Shelf is a new option for Pole-Wrap. So, not only is the pole now visually attractive, it’s also functional. It’s easy to assemble and to install and only requires a name-brand construction adhesive. Zip-ties are included to hold everything in place while the adhesive dries. The Drink Shelf is installed over Pole-Wrap and can be set to desired height – 36 inches for table height; 42 inches for bar height.
The Pole-Wrap Extension is designed for high-ceiling basements (up to 12 feet). It’s a four-foot version of the regular eight-foot Pole-Wrap that is cut and added on below the Drink Shelf. It’s also available in three different widths.
“The Cap and Base set is optional,” Coleman says, “but most customers choose it because it adds a finished appearance that mimics a classic-fluted column.”
Both items are available in premium red oak or medium-density fiberboard for easy paint finishing. Cap & Base sets are available to match.
About Pole-Wrap
Pole-Wrap is a 15-year old company founded by Laurie Coleman. She was inspired to launch the company after her husband finished their basement and she learned that there were no products available to hide the unsightly basement poles. Since then, the company’s distribution has grown significantly and the Pole-Wrap is now carried in major home improvement stores such as Lowe’s and The Home Depot throughout the U.S.
For more information, visit: www.PoleWrap.com .
Copyright © 2009 Advertising Industry Newswire(TM). A unit of Neotrope® – all rights reserved. For Licensing Information, contact legal@advertisingindustrynewswire.com
Part of the NEOTROPE®.News Network.
Branded Luxury Robes Lavish Top-Tier Advertisers Invited to the Sundance Film Festival by the Social Media Giant, MySpace
Jun 30th
Challenge: How to care for and feed top-tier clients with unexpected goodwill gestures.
Pareto’s Principle proposes that, at most companies, 20 percent of customers account for 80 percent of revenue. If your firm is among “most,” then you will likely agree that the care and feeding of your top client tiers is often essential to the health and welfare of your business. Larger firms, especially, tend to treat uppermost client tiers to extravagant appreciation and goodwill gifts such as an annual subscription to a gourmet food or beverage delivery service, a season’s worth of access to the corporate luxury box at a favorite sporting event, or even a Mediterranean cruise.
The team at the social giant MySpace knows a thing or two about how to make exceptional clients feel exceptionally special: each year for the last three years, the team has treated their top advertisers, their spouses and salespeople to a trip to the Sundance Film Festival, the largest independent event of its kind in the United States. While in mountainous Park City, Utah, for the cold, January event, clients stay at condominiums procured by the MySpace team and are greeted upon arrival by MySpace-branded promotional gifts that help keep MySpace in mind during the trip and act as an added goodwill gesture. In years’ past, the team has given branded bags, fleece custom jackets, scarves, neck warmers, lip balm and hand warmers, gifts suited to travel and to the cold Utah weather.
Solution: Cashmere-soft, eco-friendly luxury robes of soy and bamboo.
While preparing for this year’s upcoming Sundance Festival, the team learned that their chosen condominium would not provide bathrobes as had other accommodations in the past—a fact that immediately positioned luxury robes at the top of the team’s gift-giving list. They turned to their promotional expert, ePromos Account Executive Stephanie Kraut, who led the team to their choice: the embroidered Eco Micro Chenille Robe, our largest, most luxurious, cashmere-soft soy and bamboo robe with a double-layered lapel and a generous fit. Not only is this robe soft, cozy and eco-friendly; it is also anti-microbial, extremely durable and easy to care for.
Result: Warm, happy advertisers before and after the festival—a worthy investment.
The MySpace team tells us that, because advertisers loved their plush new gifts, designed to please the senses as well as to say “Welcome to the Festival!” in an extra-special way, they consider them a worthy investment and a product that will definitely keep Myspace in the minds of their best clients. And we consider that a promotional success!
Browse through our collection of products that are perfect for promoting in the Computer and Internet Industry.
Take a look at our category of Custom Embroidered Robes and Sleepware.
Find other custom Corporate Gifts.
Search through our special collection of Custom Sustainable Materials & Production Items.
Bookbinder?s Soups and Seasonings Brand Acquired
Jun 30th
PHILADELPHIA, Pa. — Bookbinder Specialties, a Pennsylvania company, acquired the Bookbinder’s Soup and Seasonings Division from the Stephens’ Original Foods Company of Huntingdon Valley, PA, on June 23, 2009. The soups and seasonings are based on favorite recipes from the Old Original Bookbinder’s restaurant, established in 1865 in Philadelphia’s historic Old City. The Media, Pennsylvania-based Bookbinder Specialties Company will be directed by Sean O’Neil. Prior to establishing Bookbinder Specialties, O’Neil held a variety of management positions at DuPont, a science-based product and services company, in Delaware.
O’Neil’s short-term goals for growing the Bookbinder’s Soups & Seasonings brand focus on expanding the product line and strengthening distribution.
“We see an increasing demand for healthy, restaurant quality food, ready-to-serve in the convenience of your own home,” said O’Neil. “Bookbinder Specialties will merge the tradition and heritage of the old favorites with the expectations and tastes of today’s gourmet consumers.”
The current Bookbinder’s product line features fresh seafood from the eastern U.S., and includes bisques (lobster, crab, shrimp, and seafood), snapper soup, New England and Manhattan clam chowders, oyster stew, clam sauces, clam juice, breadcrumbs, and seasonings.
Distribution is throughout the U.S., with concentration in the Northeast.
Copyright © 2009 Advertising Industry Newswire(TM). A unit of Neotrope® – all rights reserved. For Licensing Information, contact legal@advertisingindustrynewswire.com
Part of the NEOTROPE®.News Network.
Electronics Go Thin & Green
Jun 30th
The consumer electronics business thrives on change, providing consumers the newest and the best. This year, that doesn’t mean bigger, it means slimmer and greener, with a trend towards more environmentally friendly products that use less power and are made with fewer toxic chemicals and heavy metals than in the past.
Study: U.S. Manufacturers Face Challenges in Global Economy
Jun 30th
A national study recently released by the American Small Manufacturers Coalition (ASMC) identifies critical threats to the ability of manufacturers in the United States to compete and win in a fast-changing global economy.
Yubari City Attempts to Promote Its Way Out of Debt
Jun 30th
Yubari City is a Japanese coal mining town with 12,000 residents and $353 million in debt. They went bankrupt in 2007, so they hired an agency and came up with an awesome plan to turn things around:
The city worked with Beacon Communication to promote Yubari, reenergize its citizens, and help make the city economically viable once more. The Beacon creative team focused on the fact that Yubari boasted the lowest divorce rate in the whole of Japan and created the idea, “Yubari, no money but love”, with two mascots, a couple called “Yubari Fusai“. “Fusai” means both “debt” and “married couple” in Japanese.
Genius! And apparently, it is working. With the exposure their campaign created, they’ve attracted 10% more visitors, creating $31 million in additional revenue annually. It looks like Yubari City could be out of debt by the couple’s anniversary! (via The Inspiration Room)
SGIA Hosts CSPIA Update Webinar
Jun 30th
The Specialty Graphic Imaging Association (SGIA) will host a Webinar titled “CSPIA: Where Are We Now?” on July 9.
Sticky Support
Jun 30th
This is a cute promotion for Alteco Super Glue! As you can see, they put a gigantic bottle of super glue on the bridge to make it seem like that’s what holds it together. It reminds me a lot of the Kinkos ad I mentioned earlier, with oversized promotional office supplies, but the placement of this glue bottle is a lot more relevant then the placement of that custom highlighter. Hopefully this bridge is actually stable– not like that one that collapsed in the midwest a few years back– or Alteco could have huge PR problems in the future.
LG and Hasbro Partner with “Transformers”
Jun 30th
The summer film “Transformers: Revenge of the Fallen” has attracted numerous marketing partners. Two of them, LG Electronics MobileComm U.S.A. Inc. and Hasbro, have launched a comprehensive marketing campaign supporting the movie
Edun LIVE Debuts Six Organic Styles
Jun 30th
Edun LIVE, Dublin, Ireland, recently unveiled six new organic tees for women and men.
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