Promo News
Archive for May, 2009
Burger King and Paramount Embark on Unprecedented Partnership
May 21st
Burger King has for the first time committed to one movie studio for its summer movie marketing. And in turn, Paramount Pictures is for the first time engaging in three consecutive move tie-ins with the same brand
Word-of Mouth Marketing Takes on the Recession
May 21st
The dilemma many brands face today is trying to maintain, or dare we say, grow their sales in a near dormant economy with far fewer resources to execute consumer marketing programs
Veteran GM Exec Joins Interpublic to Work on GM
May 21st
A veteran of General Motors has joined The Interpublic Group to work on GM marketing efforts
Great American Cookies Offers Dad a Room of his Own
May 21st
Baked-goods retailer Great American Cookies has kicked off a summer search for the “Great American Dad” and is holding out a male dream den as the reward
Depth Public Relations Adds Public Policy Strategy Services, Partnering with DC-based Public Affairs Veteran
May 20th
ATLANTA, Ga. — Depth Public Relations LLC, (www.DepthPR.com) a full-service public relations and marketing provider for the financial services industry, now offers the services of public affairs veteran Brent Gilroy, a Washington, DC-based consultant for issues-related strategy, guidance and services. The collaboration serves community institutions, mortgage lenders, technology and services providers, and grassroots affordable housing initiatives that want to become better informed and more effective in promoting legislation and regulations affecting their business.
Gilroy, a 20-year veteran of the capital’s most prestigious public affairs firms, and also a former senior congressional staff member and journalist, will help businesses, associations and non-profit community-based organizations develop strategies, craft high-impact position papers, and prepare for meetings with key congressional, executive branch and state-level policy influencers.
“Financial services organizations of every size, and their technology services providers, can expect ongoing scrutiny and unprecedented regulation to have a dramatic impact on their enterprise, their customers, and their industry,” said DepthPR founder and principal Kerri S. Milam. “Since 2006, we have anticipated a rising public policy tide to alter the landscape for residential finance providers and the businesses serving them.”
“If you’re not at the table when laws and regulations are formulated, your ideas will be left on the table,” Gilroy said. “The groups and industries that are most successful in the public policy arena not only have professional lobbyists on their side but also put their rank and file members to work explaining to lawmakers and their staff the impact of polices at the ground level. Our leaders – at the national, state and local levels – want to hear the view of people who actually live under those laws and regulations every day.”
Titan Lenders Corp, which has partnered with DepthPR for public relations and web-based awareness strategies since launching in 2007, recently stated in its blog (titanlenderscorp.com/blog/) the need for financial services and mortgage lending related businesses to increase their outreach to and awareness of public policy influencers:
“1) Most members of the legislature and their staff do not understand the intricacies of our industry; 2) The ones that do understand are actively trying to make changes without necessarily thinking through all the ramifications of their actions; and 3) It is incumbent upon us (the experts in the mortgage industry) to speak up, reach out, and attempt to educate when and where we can.”
Since 2006, Depth Public Relations has delivered 100 percent senior level counsel, industry insight and tactical intelligence via precision messaging strategy, keyword analysis and deployment, use of industry-specific B2B networking through online communities and trade media outlets, content development and placement, organic search engine optimization (SEO) and other initiatives that strengthen brand reputation. Principal strategist and client service executive, Kerri Milam (www.depthpr.com/Whos-behind-depth.php), remains immersed in each client service engagement from planning based on business objectives to measurement based on agreed upon metrics.
Copyright © 2009 Advertising Industry Newswire(TM). A unit of Neotrope® – all rights reserved. For Licensing Information, contact legal@advertisingindustrynewswire.com
Part of the NEOTROPE®.News Network.
Nextshore LLC Helps Small & Medium Business with Web Presence Financing
May 20th
PALM BEACH, Fla. — Nextshore LLC, an emerging leader in global outsourcing, today announced its own business stimulus package — that helps its customers go for a land grab on the Internet — by providing financing for website development. Nextshore can now offer qualified customers 100 percent financing on its products and services. Additionally, all contracts executed before July 4th, 2009 will receive a 10 percent discount in celebration of the American entrepreneurial spirit.
“There are two types of businesses: proactive and reactive. Some are barely making it; others are doing better than ever. Why? Vision. Some are looking ahead, others behind,” said Christopher Terry, the Company President.
He continued, “Now is the time to go for it — this is market share at wholesale prices, I’ve never seen an opportunity like it. What could Nextshore do to help the visionaries? Very simple, bridge the cash crunch. Thus we arranged for a line of credit to help our progressive customers.”
The Nextshore financing program covers all development and software offerings including new websites and upgrades to existing ones; ecommerce/shopping cart solutions (osCommerce and Magento); Web Presences/SEO (search engine optimization) services; social media/web marketing campaigns; SugarCRM (customer resource management) hosted offerings; and Smoothwall Security products.
Program Outline: Credit lines from $5-$25K with 2-4 year pay offs, leases with $1 buyout or traditional financing, very competitive interest/lease rates.
Requirements: 2 years in business and good credit. All clients must pass a credit review – financing not guaranteed. Personal guarantees are not acceptable for this offer.
To find out more information on Nextshore offerings for small- and medium-size business, please visit the company’s website at www.nextshore.com.
About Nextshore
Nextshore LLC is an emerging leader that specializes in providing cost-effective, world class, information technology solutions and services to small- and medium-sized business, by leveraging the savings of global operations with American ownership and progressive management.
Copyright © 2009 Advertising Industry Newswire(TM). A unit of Neotrope® – all rights reserved. For Licensing Information, contact legal@advertisingindustrynewswire.com
Part of the NEOTROPE®.News Network.
DLeeDo: Viral Second Place
May 20th
This promotion began with a plan to promote Vitaminwater’s partnerships with famous athletes and ended with a sports star getting a very public Mohawk haircut
Battle of the Bands & The Quest for the Crystal: Viral First Place
May 20th
ESPN learned that first hand after it drove awareness and sales for the DVD release of “Indiana Jones and the Kingdom of the Crystal Skull,” with a play on ESPN college football
Pedigree Million Dog Mosaic: Viral Winner
May 20th
In addition to feeding and pampering dogs, Pedigree has for years been in the business of helping man’s best friend find loving homes
Eco-friendly Ornament Increases Trade Show Booth Traffic for IT Technology Company Myrtle Holdings
May 20th
Challenge: An IT company needed a tradeshow giveaway item for a high-end real estate show.
Myrtle Holdings, a technology company that serves Atlanta as well as much of the southeast, was an official sponsor for the Parade of Homes high-end home trade show. They needed a unique promotional item they could give away to the attendees as they registered — something that would capture attention and drive traffic to their booth.
Solution: A growable tree ornament with custom-imprinted message.
Myrtle Holdings knew they had to find a unique tradeshow giveaway to stand apart from competitors, so they decided on the Floral Seeded Recycled Linen Ornament with a custom message. The ornament is made from recycled materials and grows into an assortment of colorful flowers when planted and watered!
Results: Attendees loved the unique giveaway; booth traffic increased.
Myrtle Holdings loved the giveaway, calling them “cool and unique.” The booth was swamped with traffic, and Myrtle Holdings staff got to meet a lot of qualified prospects with the potential to turn into new clients. The item was attention-grabbing enough to bring people to the booth where staff members could assess their needs and extend the company customer base.
Check out other products to promote in the Computer and Internet Industry.
Browse through our collection of Christmas Ornaments.
Find other products to use for your next Trade Show Promotion.
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