Promo News
Archive for April, 2009
“Natinals” Lose Game
Apr 24th
| Majestic Athletic had to apologize last week after supplying some of the Washington Nationals with team jerseys that were missing a letter. Two players wore the shirts for three innings before putting the ‘O’ back in Nationals by switching to corrected jerseys. Washinton DC isn’t the only city experiencing this type of problem, either. Similar things have happened in Pbiladelphia and Chi-tonw, too. Despite it all, proofreaders are still apparently not getting the respect and appreciation they deserve. |  |
First Qtr ?09 Sales Off 17.6%
Apr 24th
Today we announced that first quarter 2009 sales were off 17.6%.
And, in 2008, overall advertising specialty industry sales reached $19.8 billion, up 1.2 percent over 2007, as estimated in the January 20, 2009 edition of PromoGram from Counselor magazine.
For the press release, click here.
The exclusive ASI first quarter sales report showed that the year-over-year decline represented [...]
PPAI’s Annual Estimate of Distributor Sales Reports Decline in 2008
Apr 24th
Promotional Products Association Intl. (PPAI), Irving, Texas, recently reported that its Annual Estimate of Distributor Sales study shows that promotional product sales fell to $18,101,298,808 in 2008, a 6.89 percent loss over 2007 sales.
As the Weather Warms, L.L. Bean Continues to Emphasize Value
Apr 24th
As organizations are being pressed to cut costs where they can, L.L. Bean is emphasizing the consistent “Bean Value” it offers to its corporate buyers as they look for awards during the spring and summer seasons.
Qwest Touts Savings, Security
Apr 24th
Qwest launched a campaign via Draftfcb that stresses the money-saving services of its high-speed Internet offering.
Because Advertising Never Happens In Kansas.
Apr 23rd
As tipster Zeke suggested, asking ad people if they know cool strikes me as a good hook. I agree. So what’s the problem I have with Little Black Book, a city and resources guide for creative folk?
Koozie® Can Cooler Sleeves and Imprinted Pens Prove a Champion Promotional Combo for Newly Launched Office of Roofing Contractor, WB Contracting Corporation
Apr 23rd
Challenge: To quickly spread the word about a new business to as many people as possible.
As the new kid in town, a just-launched business or recently opened branch is always seeking effective ways to quickly get the word out and effectively promote the brand. And even though the New York-based roofing contractor WB Contracting Corporation had been in the industry for 40 years, it was still considered the new kid in town when the firm recently opened its new office in Houston.
WB Contracting, an industry leader in urban green roofing systems, is a certified masonry and sheet metal roofing contractor serving commercial, industrial and residential customers. But Houston locals wouldn’t know this—at least not until the WB team got the message out. They immediately set their sights on one key venue: the Houston Livestock Show and Rodeo. This decades-old annual event, drawing up to two million people, is the largest of its kind in the world.
And because Texas rodeos and livestock shows lean toward hot and dusty, show attendees lean toward thirsty. Thirsty people tend to buy drinks. And drinks, in the hot and dusty show environment, tend to get warm quickly; they also tend to condensate. Without another solution at hand, sweaty drinks tend to get wrapped in napkins, which quickly get wet and fall apart, leaving their holders with handfuls of soggy, shredded paper.
Solution: Distribute branded Koozie® can coolers and pens during highly attended local event
That’s why the WB Contracting team decided to give out can cooler sleeves, also known as “koozies” after the Koozie® brand. Because custom koozies are lower in cost as compared to other popular promotional products, they enable maximum coverage for events with large numbers of attendees. And because can coolers provide a large surface area, they are ripe for imprinting lots of details customers need to know, such as a logo, message, phone number and web address. The team also decided to give away branded pens at the rodeo; “After all,” goes the thinking, “Everyone can use a pen.”
But which can cooler? Which pen? With these questions in mind, the WB team connected with ePromos’ Promotions Specialist Omer Cohen. Omer quickly led the team to their choices: the Original Can Cooler Sleeve by Koozie® and the attractive Tri-band Pen. The Koozie® promotional beverage insulator maintains a can temperature of 40-degrees or below for 35 minutes, plenty of time to finish a drink and three times longer than a can is able to hold its temperature without a Koozie. The Tri-band pen, with a curved plastic barrel and a striped writing grip, provides a level of writing comfort and control not found in lower priced pens. It is available in a variety of barrel colors and comes with medium-point black ink.
Result: Pens disappear like popcorn; Koozies bring in the purse.
The team’s choices proved to be money horses, bringing a purse in the form of needed brand awareness. They report that attendees picked up the pens “like popcorn,” and that many of the people asking for Koozies® had wet napkin-covered drinks in hand. The team feels their selected promotional combo was a solid investment from which they are already seeing returns.
Check out our collection of products that are perfect for the Construction Industry.
Browse through our collection of Custom Koozies® Products and Imprinted Pens.
Find other products that are perfect to Raise Brand Awareness.
LTC Insurance Exec Jonas Roeser Joins Judging Panel for 2009 International DMA ECHO Awards
Apr 23rd
KIRKLAND, Wash. — Jonas Roeser, Senior Vice President of Marketing and Operations of LTC Financial Partners, LLC (LTCFP), has been chosen to be a judge in round 1 of the 2009 International DMA ECHO Awards. The judging will take place May 19th-21st in New York City at the Direct Marketing Association headquarters. ECHO judges, who are nominated by the ECHO Academy Board of Governors, are an elite group of senior professional client-side marketers, agency account directors and senior creative professionals with years of direct and digital marketing experience as well as specific industry experience.
Judges are selected for their energy, enthusiasm and dedication to excellence, making the prestigious honor all the more meaningful.
ECHO judges select the biggest and best ideas, the most creative use of media and channels, and the finest executions – in short, the very best work of the world’s very best direct marketing professionals. Judges rigorously assess campaigns based on strategy, creativity, and results. This focus on balanced judging assessment – combined with top-notch judges and outstanding entries year in and out – has made ECHO one of the most coveted awards for both agencies and clients.
Overall, participating judges come from cities across the Unites Stated, as well as from the UK, Brazil, Sweden, Italy, Belgium, Denmark, Scotland, Finland, Portugal, Hungary, Australia, New Zealand and Malaysia.
In 2008, Roeser was a runner-up for an ECHO award and chose not to enter in 2009 in order to accept the judging position. The 2008 ceremony was in Las Vegas and hosted by Emmy award winning comedian of the “Tonight Show,” Jay Leno, at a sit-down dinner and awards ceremony.
“It is a real honor to be chosen to stand side by side with one’s peers to view and vote on the world’s best direct mail campaigns,” stated Roeser.
Last year, 2008, was a banner year for Roeser. Not only was he a runner up for an ECHO; he also took home a PIXI. “PIXI” stands for Printing Innovation with Xerox Imaging, and PIXIs are handed out once a year to honor producers of America’s most creative brochures, flyers, space ads, and other print objects. Roeser won his PIXI for the “Most Unique / Innovative” entry.
“I am proud of Jonas and his broad marketing talents,” says Craig Smith, President of LTCFP. “His awards reflect just a fraction of what his talents have done to help brand our company and its producers on a national level.”
Thanks to a combination of LTCFP’s management, marketing, and agent performance, the company is expanding rapidly in spite of the down economy. In 2008 Inc. Magazine ranked LTCFP No. 1,353 among all companies and No.12 in the insurance category, in its annual ranking of the 5,000 fastest-growing companies in the nation.
Information about Roeser’s organization is available at web.ltcfp.com. Roeser may be reached at 866-471-4072.
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Motivating Customers to “Choose to Reuse”
Apr 23rd
In honor of Earth Day, retail grocery and pharmacy chain Jewel-Osco and local radio station WFLD FOX Chicago rolled out the “Choose to Reuse” challenge, an initiative with the goal of increasing consumer use of reusable bags to prevent millions of plastic bags from ending up in area landfills.
Best Promotion That Kinda Makes No Sense
Apr 23rd
Outdoor gear seller REI offers a membership as a way to reward frequent buyers and build brand loyalty. While they do have some brick and mortar stores, much of their business is done online or by phone. One current promotion they are running prominently on their web site is to get a free REI-branded reusable shopping bag to people who either sign up for membership, or use some of their membership dividends to receive it with their order. The bag looks great and it seems like a cost-effective, environmentally-positive way of promoting membership. On the other hand, getting a free shopping bag for goods that are being shipped to you kinda makes no sense. Or does it? At the end of the day, the whole point of a reusable shopping tote is that you can use it a lot, so the fact that you might not be receiving it in a retail situation doesn’t really matter because it will be just as useful in the long term. So, though it may seem odd, it really isn’t such a strange choice of promo for an online retailer.
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