Archive for April, 2009

Gap, Inc. Opens Up Options

The company’s multi-purpose Options gift card can be used at three different stores, with even more choices online.

Awesome Reading Promotion

Here is a really awesome use of imprinted bags to encourage reading at the Howe Library in Hanover, NH. Basically, each bag is filled with ten books and if you read all the books in all 100 bags, that’s 1,000 books! Mary White breaks it down here:

…these are books for children, with Bag One one having the earliest readers and then progressing up the ladder in reading ability. Each bag is numbered, but many kids don’t bother to read them in order. In order to keep track, there are cards that kids can stamp when they have read each bag. The 100th bag is a different color and kept in the Youth Services Librarian’s office. People have to ask for that bag and then receive a prize.

1000-book-program.jpg

T-shirtForums.com Celebrates 4th Anniversary with T-shirt Design Contest

T-shirtForums.com is celebrating its fourth anniversary with a T-shirt design contest.

Omnicom, DDB Lead Effie Parade

DDB, BBDO and Leo Burnett won the most Effie Awards, while Omnicom led holding companies with 31 prizes.


Future Stars

The Long Beach Imprinted Sportswear Show (ISS) kicks off the year as the trade event to see interesting new products and processes, and serves as an enthusiastic reminder of how exciting our industry can be. This year, one of the most talked-about features of the show was the second-annual Impressions Awards Student Decorating Competition, which honors high school students for their apparel decoration expertise.

A Biker’s Delight

Being so close to Daytona Beach, Fla., Zuyus Artistry naturally markets many of its designs toward bikers, as the city is a haven to motorcyclists during its annual Bike Week and Biketoberfest celebrations. This showcased flaming skulls-and-pistons design is a favorite of owner and founder Gary Zuyus, who first sketched it about 10 years ago.

T-Shirts That Help the Heart

When Jeremy Courtney learned about St. Augustine, Fla.-based Rosa Loves’ mission to serve as a backbone to grassroots projects around the world, he developed an immediate interest.

Kerusso Debuts Movie-Based Apparel

Berryville, Ark.-based Kerusso’s mission to share and support inspirational, Christian-based messages has been met with a movie. Released in September 2008, “FIREPROOF,” from Sherwood Pictures, is an action-packed independent film that draws viewers into the world of a firefighter and his marriage — and his mission to save it.

AT&T Ads Address Economic Gloom

AT&T is addressing the economic gloom head on with a campaign that references the current hard times, but notes that the country has emerged stronger from similar trials in the past. Print, TV and online elements are featured.