Archive for March, 2009

Nielsen: Video Games Approach 5th Network Status

Americans as a whole spend more time playing video games than they do watching the CW television network. And video games — the real “5th Network” — may even be closing in on NBC.


Windex Cleans, PSFK Gets Newsy, G4 Gets Spankvertising

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“It’s so clean you can’t even see it.” That or it’s some really good post-production work.

Logoed Duffels as Employee Appreciation Gifts Boost Morale in Turbulent Times for Deutsche Bank

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Challenge: To find an employee appreciation gift meeting the approval of a board selection committee and within a set budget.

Some companies respond to tough economic times by reigning in spending on morale-boosting employee pleasures like holiday parties and employee appreciation gifts. Others, however, like the leading global investment bank Deutsche Bank, believe that morale is at its lowest during times of economic turmoil—and thus when morale-boosting pleasures are needed most.

That’s why, despite an uneasy economy, Deutsche Bank Florida pushed forward with plans for its annual holiday party. Of roughly 78,000 employees in 76 countries, nearly 20 percent of Deutsche Bank’s people work in Florida, where the banking giant offers account-keeping, cash and securities investment-advisory and asset-management services to private clients, as well as payment processing and initial-public-offering and mergers and acquisitions support to corporate and institutional clients.

The Deutsche Bank team connected with ePromos Account Executive Caren Aardema, whose goal is to make the process of selecting and purchasing corporate gifts as easy as possible. Presented with the project overview and budget, Caren drew on her promotional products expertise to develop recommendations for employee appreciation gifts she thought might work; gifts she knew would be attractive to individuals from the lowest levels to the executive suites. Because a Board committee had to approve the selected product, the Deutsche Bank team returned to Caren several times with budget changes and requests for new product ideas that might satisfy everyone’s needs and desires—a difficult task but, she knew from experience, entirely feasible.

Solution: A roomy, branded coil duffel bag with zippers and pockets galore.

Caren was right. It was not long before the committee and the Deutsche Bank team agreed on the perfect employee appreciation gift—the Coil Duffel Bag in royal blue with the Deutsche Bank logo prominently screen-printed on the front pocket. This tough 19 x 13 x 14-inch poly-canvas duffel has loads of room, with a large, zippered main compartment, a zippered front pocket, zippered end pockets and a right-side pouch. And with a bottom board for support and structure, and a detachable, adjustable padded shoulder-strap and haul-handles, it’s a gift favored by travelers, picnickers, gym enthusiasts and even on-the-go working moms and dads.

Result: Duffels do double duty as holiday party centerpiece and employee appreciation gifts.

The team was pleased with Caren’s work, which made what could have been a difficult process very easy. On the day of the party, held at Deutsche Bank Florida, employees enjoyed a catered dessert, inspirational words from Deutsche Bank managers—and their new, branded duffels, which beforehand the team had arranged in an attractive, eye-pleasing table display. Today, Deutsche Bank staffers are often seen carrying their bags on travels between New York and Germany, where the firm is headquartered. Others remarked on both the huge size of the bag and its quality, while others report keeping the bag in their cars with a change of clothes for trips to the gym or impromptu, after-work socials. The end result, says team Deutsche Bank, is improved morale and, therefore, a successful employee appreciation promotion.

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Check out other products that are perfect for promoting in the Financial Services Industry.
Find other Promotional Duffel Bags for your next event.
Browse through our collection of Employee Gifts for your holiday party.

Deutsche Bank Duffel Bag Holiday Gifts

Geico Gecko Dances With ‘Numa Numa’

Geico draws inspiration from YouTube in its latest campaign that pairs viral video stars with its iconic Gecko.


Timberland Kicks Off Earth Day Effort

Timberland is hosting a series of environment-themed events in 10 U.S. cities.


Milky Way Seatbelt

Everybody loves finding more ways to advertise in taxis. From the signs on the roof to the really annoying new televisions inside, taxis rank with bus stops and bathrooms as top advertising locations. It’s easy to see how this seat belt promotion reminds passengers of the gooey caramel inside a Milky Way, but can we also get Dan Marino to re-record his important message about buckling up to include a candy bar tie-in?

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Smoking is Addictive. You Know, Like Gummy Bears.

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The team at Truth is at it again with Infect 2009, flanked by a guerrilla team called the Infectors.

Product Launch: Ugly Christmas Sweaters

HUMBLE, Texas — Want to win the office prize this year for the ugliest Christmas sweater around? The new company, My Christmas Sweater, may be the key to victory. The recently launched Christmas sweater company sells retro Christmas sweater designs in a wide array of colors and styles. Based in the U.K., MyChristmasSweater.com was launched to provide the global market with a blast from the past. Customers will be delighted by the funky and kooky designs and colors; they are tightly knitted just like granny used to make.

ugly christmas sweaters“We are not new to the industry,” Rafael Fernandez, MyChristmasSweater.com, co-founder says. “We started with our retro jumpers and are now expanding our line due to the great reception that we received. Our research also revealed the increasing popularity of ugly Christmas sweater parties in the U.S.”

It is the company’s belief that these “ugly” sweaters remind people of times gone by. And, in today’s world, sometimes a look back is what necessitates a positive leap forward.

My Christmas Sweater not only offers a wide array of ugly Christmas sweater choices, it also provides reading forums, blogs and links to other sites. Additional product offerings include: jumpers, t-shirts, sweater vests, mittens and hats.

“These are great gifts to provide to family and friends around Thanksgiving,” Fernandez says. “It will put them in the holiday spirit and people can plan holiday parties around these ugly Christmas sweaters to kick off the holiday season. They’re great fun for everyone!”

These kooky and ugly Christmas sweaters will be available for sale starting June 1, 2009. Choices include: Cheese-O-Rama, Reggie Reindeer, Silly Granny, Party Santa, and more.

The parent company, My Christmas Jumper (www.ChristmasJumper.co.uk), has received much media attention in the U.K. and with the launch of MyChristmasSweater.com, they are sure to knit their way into the global market of comedy fashion.


Copyright © 2009 Advertising Industry Newswire(TM). A unit of Neotrope® – all rights reserved. For Licensing Information, contact legal@advertisingindustrynewswire.com
Part of the NEOTROPE®.News Network.

Product Launch: Adhesive Remover Swab for Thermal Printers from KICTeam

AUBURN, Maine — An Adhesive Remover Swab is being released today by KICTeam. This Swab is combined with an adhesive remover solution to ease the removal of sticky adhesive residue from hard surfaces. The product will come enclosed in a foil pouch and the swab will be saturated with the adhesive remover solution. The swab was designed especially for use on thermal printers which incur adhesive build up from regular use during label printing. The increase of linerless labels has heightened the demand for an efficient adhesive remover product. This new Adhesive Remover Swab has been tested and demonstrated to be more effective than current methods and products.

adhesive remover swab“We are seeing more linerless labels in a number of industries. When these labels pass over a hot thermal printer, some residue is transferred to the print head. The removal of this adhesive residue is essential to maintaining a clear and crisp print on thermal printers in any industry. At KICTeam we pride ourselves on the solving of problems like these for our OEM partners,” said Debra Ross, Product Manager of KICTeam. “The Adhesive Removal Swab is a quick and efficient means of removing adhesives and maintaining print integrity. When you combine this new product with our IPA cleaning card, pen or wipe, you have a complete and effective means of maintaining your thermal printers.”

Today more and more industries such as retail, specialty shops and food services are using linerless labels. Additionally, the shipping industry prints millions of labels daily on similar equipment using traditional labels. All of these printers need an effective means of removing adhesive residue. This Adhesive Remover Swab along with a cleaning card, pen or wipe will be essential to properly maintaining the equipment.

About KICTeam

KICTeam is the world leader in the development and manufacture of cleaning cards including Waffletechnology™-based (patent pending) products. Our growth in the last 20 years is driven by the close cooperation with OEM’s in the development of proprietary cleaning solutions. Our headquarters are in Auburn, Maine, with a worldwide presence through strategic partners.

For more information, please visit www.cleaningcards.com or www.kicteam.com.


Copyright © 2009 Advertising Industry Newswire(TM). A unit of Neotrope® – all rights reserved. For Licensing Information, contact legal@advertisingindustrynewswire.com
Part of the NEOTROPE®.News Network.

Now’s Your Time to Advertise and Get the Word out

This is a time for making choices and suppliers are increasingly selecting Counselor and Advantages to get their message out.
In fact, Counselor was ranked No. 1 in ad pages for 2008 among all business-to-business magazines, which just goes to prove what I’ve been saying all along – suppliers know that advertising works and now’s the [...]