Archive for March, 2009

NEW YORK, N.Y. — Online jewelry retailer JamesAllen.com is making buying diamond engagement rings even easier with the exciting launch of their exclusive one-step Perfectly Set(TM) engagement rings. With this innovative process – unique to James Allen – a shopper can select an engagement ring that is pre-set with a beautiful diamond. If the shopper wishes to upgrade the diamond pre-selected for the ring, he can then choose from six diamonds especially chosen by James Allen’s diamond experts.

It is engagement ring shopping made simple, eliminating the need to take the 4 C’s crash course before buying your engagement ring. Any pre-selected diamonds are James Allen “Gemologist-Select(TM)”, so a shopper can be confident that he is getting an exceptional ring at exceptional value. With JamesAllen.com’s cutting-edge Perfectly Set(TM) engagement rings, the difficult process of finding the right diamond is made easy: One click to the perfect ring.

Company Founder James Allen Schultz notes that, “Choosing the right diamond engagement ring can be a confusing process. By using the exclusive Perfectly Set rings, the shopper can relax, knowing that only the finest diamonds at the best value have been pre-selected by our certified gemologists. JamesAllen.com strives to make buying a diamond engagement ring as easy as possible, and for the best possible price.”

With the recession causing people to look for bargains, many consumers are looking to the internet when shopping. While buying diamonds online is a relatively new idea, it is an ideal way to get high quality at much more affordable prices, provided that a shopper is buying from a reputable retailer.

“When buying James Allen’s Perfectly Set diamond engagement rings, the shopper still has all of the options as when buying any JamesAllen.com diamond,” says Schultz. He can still view his specific diamond through a virtual loupe and in a 3-D movie, and can always call our excellent customer service to ask any questions.”

He goes on to add that, “Our Perfectly Set engagement rings have the same affordable pricing as any of our other rings, and carry our 100-percent satisfaction guarantee. By choosing an exclusive Perfectly Set engagement ring, the shopper is simply making a fantastic purchase without having to take the Diamond 4 C’s Crash Course.”

Promotional Products Association Intl. (PPAI), Irving, Texas, is aiding its members affected by the recent flooding in North Dakota with the Promotional Products Business Recovery Plan.

This year’s Promotional Marketing Exhibition featured some hot promotional products, from the latest all-purpose adapter to key rings with an eco-friendly history.

Challenge: Finding a high-quality notebook to reinforce a “Client First” sentiment to financial services and insurance product advisors.

When Advisors Excel speaks, financial advisors and insurance agents listen. That’s because Advisors Excel is the fastest-growing, independently owned field-marketing organization in the country, having last year helped their clients generate nearly $1 billion in financial and insurance product sales through award-winning education, training and cutting-edge planning strategies. To meet an ever-increasing demand for services, the Advisors Excel team regularly hosts sales summits, such as the annual World Series of Sales, and ongoing product- and marketing-based training seminars, such as IRA College and Innovation Inc.

It was with one recent sales and education conference in mind that the Advisors Excel team reached out to ePromos; they wanted to brand the event sessions with a useful product that would further communicate and reinforce management’s client-first sentiment and mentoring ideology. Knowing that advisors come to the conferences ready to study and learn, and that they take diligent notes from session to session, the team already had a product in mind: a notebook. But which notebook? Did a notebook exist that would resonate with the modern, “high achiever” feel of the event while letting clients know they were valued by the Advisors Excel team?

Solution: Sleek, sophisticated prism journal notebook with add-on twist pen.

The team scoured ePromos’ extensive online catalog, and then connected with ePromos Promotions Specialist Valerie Bogucharova, who said our favorite word in response to their questions: “YES!” It wasn’t long before Valerie led the team to their notebook: the five-by-seven-inch Prism Journal Notebook with an aluminum cover laser engraved with the conference theme, “The Journey: It’s just the beginning.” This sleek, sophisticated, spiral-bound notebook, filled with 100 sheets of quality, ruled paper, speaks of success with an anodized aluminum front and wider leather back—wider to accommodate an elastic pen loop and space for a pen. And although it does not come standard with the notebook, the team felt that attaching the matching Colonnade Twist Pen, also laser engraved with the conference message, would add even more value to an already valuable gift.

Result: Modern notebook and pen combination draws many thanks and compliments.

They were right. The Advisors Excel team reports that participants used their sleek, modern notebooks and pens during the conference, and that many shared kind words of appreciation and compliments on the modern personality of the gift. Further pointing to the quality and desirability of the Prism notebook and Colonnade pen combination, the team also reports that several advisors called later asking for replacement notebooks because they inadvertently left theirs behind—to us, another sign of a highly effective promotion!

Check out other products to promote to the Financial Services Industry and the Insurance Industry.
Find other Promotional Spiral Notebooks for your next event.
Browse through are collection of products that are perfect for your next Trade Show and Event.

Advisors Excel Journal Book Conference Giveaways (PDF Version)

To engage viewers and get them thinking about life on the ocean, Carnival Cruise Lines is placing interactive digital “aquariums” into empty store windows in six U.S. cities.