Promo News
Archive for February, 2009
Women’s rights
Feb 27th
source: www.conseilsmarketing.fr
We found this great advertising on the website of conseilsmarketing.fr
This campaign was launched in Italy to raise awareness on discrimination at work toward women when they get pregnant.
According to a survey, 52 % of women are forced to quit their job after giving birth to a child….
This is unfortunately very common in many companies, not only in Italy…One of my University friend in France was pushed to quit her job because she got pregnant… and the worst was that HER boss said she betrayed her and the company…
Oh come on !! what should we do?? stay at home and knit instead of work?
Filled Promotional Goodie Bag and “Big Ticket” Incentive Drives Conference Participation for Regional Oracle Application User Group
Feb 26th
Objective: To identify effective giveaway promotional products to self-brand and draw participation and interest.
You might attend a conference for connections, for camaraderie or for the opportunity to learn the latest tools and techniques in your space. You might also agree that there’s much fun to be had in collecting freebies and giveaways while perusing exhibitor booths. Members of the Northern California Oracle Application User Group (NorCal OAUG) – an affiliate of the OAUG, being of the same mind, look forward to their group’s annual Training Day attendance during which attendees learn more about the Oracle applications they use every day, such as those for business process outsourcing and project management. The NorCal OAUG team knows from experience that Training Day participants come expecting free stuff. Not wanting to disappoint, the team reached out to ePromos’ Account Manager Lonni Ornstein, who has provided branded NorCal OAUG promotional products for the last five conferences.
The plan for this year was to give each registrant a conference bag filled with NorCal OAUG imprinted promotional products, along with a bingo card and flipside survey asking for feedback on the sessions, exhibitors and conference as a whole. The idea was to persuade attendees to walk the exhibit floor, attend the sessions and get stamps on their bingo cards at various exhibitor booths. With a card filled to expected number of stamps and completed survey in hand, attendees could then receive a “big ticket” prize. The NorCal OAUG team knew from conferences past that this product more than any other would incent people to visit the booths and sessions—and to complete the survey.
Solution: Branded jumbo tote, water bottle, lanyard, notebook and USB drive /pen/pointer combo.
Lonni and the team bounced around product ideas until they settled on this year’s choices:
- The 13 x 15 x 10-inch Jumbo Reusable Grocery Tote, an eco-friendly alternative to the team’s tote choice last year, crafted from 100 percent recyclable materials with dual-reinforced 20-inch carrying handles and a covered cardboard bottom insert.
- The 22-ounce Catch-22 BPA-Free Translucent Water Bottle, fitting most vehicle and exercise machine cup holders, with a retractable sipper spout and straw.
- The best-selling Cotton Tradeshow / Personal Eyewear Lanyard, constructed of double-thick knitted cotton with a removable black plastic end-piece connector and slider.
- The 5 x 7-inch Translucent Notebook with Pen, including 80-lined sheets of writing paper and a sleek silver pen attached.
- And, for this year’s “big ticket” incentive, a handsomely packaged USB 2.0 Color Pen Memory Drive, a colorful plug ‘n’ play 1GB storage device disguised as a working pen. The pen top also serves as a PDA stylus, and for an additional charge comes with storage up to 2GB and a laser pointer/LED flashlight attachment.
Result: Incentive draws attendees to exhibitor booths, drives completion of participant survey.
The result was all the team had hoped for—and more. The products enabled NorCal OAUG to successfully self-brand during the conference, and the “big ticket” item drove heavy user participation in the exhibitor portion of the event. The team received a large number of completed surveys / bingo cards, and thus distributed their entire quantity of USB pen drives. The NorCal OAUG team also saved money—and helped the environment—by distributing branded water bottles in lieu of bottled water as participants could use their new bottles during the conference. All in all, another successful promotional event!
Check out other products to promote in the Computer and Internet Industry.
Browse through our collection of Promotional Tote Bags, Water Bottles, USB Pen Drives, and Notebooks.
Find other products to use at your Trade Show Event.
Elaborate Push for ‘Watchmen’
Feb 26th
NEW YORK Warner Bros. has partnered with For Your Imagination to launch an elaborate branded-entertainment campaign for the upcoming Watchmen. The push includes a set of specially created crossover story lines for four different online series.
Kia’s Soul Finds ‘New Way to Roll’
Feb 25th
NEW YORK Kia Motors America is ready for its close-up, prepping an expansive ad campaign for its new crossover vehicle, Soul, that begins Friday. Giant hamsters star.
Time to Get Focused on the Recovery
Feb 25th
I’m getting tired of the doom and gloom about the economy in the news media, which was originally quick to call the beginning of this recession and is happy to continue providing the play-by-play on an hourly basis.
While certainly many of us have been affected by the economic environment, there are many things we [...]
42 Below Vodka Gains World Hype
Feb 25th
Guerrilla Marketing is meant to get people talking about your brand in a big way. Sometimes the best way to do that is to have advertisements that are a little out there. The creators of 42 below Vodka, spread the message about their amazing vodka from Australia through commercial ads that made fun of everyone and everything. From stereotypical ads about America as well as the British, 42 Below, generated so much buzz that they were eventually bought by Bacardi. Not to shabby huh?
Ideas for the Auto Body Market
Feb 25th
When I was a teen, I got around my hometown of St. Louis Crossing, Indiana, in a beat-up 1968 Rambler Ambassador like the one to the right.
I’m sure some nearby auto shops could have used a magazine like FenderBender to help me with my car. FenderBender – a trade publication mailed to 55,000 collision repair [...]
The Pocket Garden – nature at your fingertips
Feb 25th
The Pocket Garden is an incredible promotional gift developped by the company Canova in the UK.
Supplied in a sealed leak-proof bag, it contains specially formulated compost and seeds that once cut open, just require water to germinate allowing them to grow a beautiful houseplant.
It’s an attractive, different, innovative and effective way of getting your message in front of your target audience.
You can personalise both the front and back in full colour ensuring full impact.
The bespoke label size is 100mm x 95mm. The product is designed to brighten up a desk or windowsill creating a talking point with your message at the heart of it.
The expanding collection of Pocket Gardens, all made in UK, allow you to choose from a wide range of plants to adapt to your campaign. Have a look at their website www.canova.co.uk for their complete product line.
For more information on promotional products or to contact the PPIBlog: click here
Executive Padfolios with the Look, Feel and Smell of Leather Set the Right Tone for Consolidation Kickoff Meeting of Marketing Research Firm GfK Healthcare
Feb 24th
Challenge: To source a padfolio with high perceived value—and in an unusual color.
It’s one thing to know, intellectually, that your firm is merging; it’s another altogether when to feel at ease with the reborn company. Promotional products branded with the new company “face” may smooth the transition, helping employees old and new to feel connected to one another and to the new firm. The team at the new GFK Healthcare used promotional products as part of their consolidation / kickoff meeting strategy when three related entities—GfK Market Measures, GfK Strategic Marketing and GfK V2—recently merged. The new firm, GFK Healthcare, is the largest provider of fully integrated healthcare marketing research in the U.S.
Even before the consolidation, each of the GfK research operations held an annual, two-day kickoff meeting during which top-level departmental managers met with company executives to formulate goals and strategic plans for the upcoming year. This year’s kickoff, however, to be held at the Wyndham Princeton Forrestal, would be bigger and better; it would be a meeting of members of the newly melded firm during which new directions would be discussed, new slogans announced, new corporate materials presented.
The GfK team, wanting to thank staff for their energy and attendance, began researching promotional products they could use—not surprising since research is what they do. They asked sales representatives which product would best communicate their thanks with a “wow, this is useful!” appeal. Their reply? Zippered bags and padfolios. But not just any padfolios—padfolios resplendent with GfK’s corporate orange.
Solution: ePromos taps extensive network to source attractive, orange padfolios.
The GfK team went to work. Because they weren’t thrilled with their current promotional products vendor, they began their search for a new one—a firm known for delivering a high level of service, a firm that would ease the pain of finding the product they wanted. That firm was—you guessed it—ePromos. The GfK team connected with Account Manager Lonni Ornstein, telling her they were in a pinch and wanted an attractive padfolio, in GfK orange, with a high enough perceived value to gift even to top executives.
And Lonni delivered. She tapped ePromos’ extensive supplier network to source a padfolio not available through the ePromos website or competing providers: the ProTech Padfolio. This high-tech organization tool, crafted with UltraHide simulated leather, has the soft look and feel of rich Nappa leather without the rich Nappa price. The leather padfolio contains two interior pockets perfect for PDA, iPod or cell phone, as well as an interior gusseted file pocket, two CD pockets, a business card holder and a wide-body pen holder. It also comes with a built-in solar calculator, a writing pad and matching privacy cover, and a zippered closure and front pocket. Most important to the Gfk team, however, is that the padfolio is available in a range of colors—including GfK orange.
Result: Padfolios exceed expectations, impress GfK employees and clients.
The team reports padfolio success. Employees and sales teams were receptive and excited—and happy that the event team listened to and delivered exactly what they wanted. The team and recipients said the product turned out better than expected, with the look, smell and feel of leather and attractive imprinting—just what’s needed to impress managers, executives and clients at meetings.
Check out other products to promote in the Healthcare Industry.
Browse through our collection of Custom Padfolios.
Find other products to use for Internal Promotions.
What the Hell is a ?Twitter??
Feb 24th
Hi Everyone!
Sorry I’ve been incommunicado — I’ve had crazy, overlapping magazine deadlines that have been stalking me like buzzards flying lazing circles.
However, my absence from blogging has given me time to ponder my latest loony rant: just how much I despise online social networking. It’s not that I’m averse to new forms of technology per [...]
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