Archive for January, 2009

Fit Guerrilla Marketing

Jan 5th

Posted by seo in [...]

(Via: Ads of the World)

SIGH… The marvel of great promotional stickers! Gold’s Gym decided to use full length fitness themed promotion in elevators in order to increase new membership. The sticker of the arms reveals a muscular man when the elevator doors open fully; the muscle man seemingly has He-man like strength because his brawny arms appear to be prying the elevator doors open.

Not So Hairy Guerrilla Marketing

Jan 5th

Posted by seo in [...]

(Via: Ads of the World)

This guerrilla marketing endeavor from Shanghai, China is a great way of promoting the effectiveness of Pantene Pro-V products. By using the great length of the escalator and showing silky black hair, Pantene reinforces their “Silky touch, irresistible smooth” saying and illustrates how long, strong, and healthy the hair can grow by using their products. This is a clean straightforward method for cosmetic, beauty, and personal care promotion.

Healthy hair never looked so good.

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